This year's series of actions by the government on the auto market have caused waves of turmoil. Anti-monopoly investigations led to a large number of consumers holding on to the sidelines, and Beijing's imported car sales fell by nearly 16% (data from the Asian market). There is also another news - from October 1st, the State Administration of Industry and Commerce will cancel the brand authorization threshold. Although the news has not attracted everyone's attention like the "automotive anti-monopoly investigation", it is of great significance.
Compared with the fierce discussion about whether anti-monopoly can reduce the price of luxury cars, the new policy of the abolition of the manufacturer's brand authorization by the SAIC has hardly caused the dealers' mood swings. "As long as the brand management method does not change one day, the car companies will still be in an absolute strong position. We don't even think about the multi-brand sales." This is the consensus view expressed by many dealers. So what is the significance of promulgating this new deal? It can only be said that if the current monopoly pattern is an iceberg, the significance of trying the New Deal is a sign that the tip of the iceberg is beginning to melt. Although there is no change in the traditional 4S shop on the surface, this does not mean that this new policy does not have epoch-making significance.
In the past, when an unauthorized dealer was registered, the license would be marked with a bracket to indicate that “the car is not included”. Only when authorized by the manufacturer can the vehicle be eligible for sale. Nowadays, dealers no longer need to rely on brand authorization to apply for industrial and commercial registration, which is a good factor for operation and financing. After the announcement of the New Deal by the State Administration for Industry and Commerce, the Beijing Municipal Administration of Industry and Commerce soon responded by formulating a more specific implementation announcement, and announced that it would accept the change of the dealers to handle information changes, and the removal of the "bracket" restriction has become a reality.
Indeed, for a long time now and in the future, the manufacturer's vehicle source will still be an absolute check and balance factor for dealers. But the changes will surely follow the trend of the general trend. One day, the Chinese auto market will have a balance between supply and demand, and even oversupply, dealers and consumers will have more choices. On the other hand, the immediate beneficiaries are parallel importers, because as long as the brand's “total distribution” is broken, the parallel import space is greatly increased, and the difficulty of the non-standard car is expected to decrease. .

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