JC35 introduction: For domestic CNC cutting machine tools, last year's market environment was not very good, for most machine tool companies to adjust to the deterioration of the entire market environment, have adjusted their marketing strategies and ideas, the overall effect is not very Well, now many companies have entered the middle and high-end fields and are facing more problems.
In 2013, the current competitive landscape of the CNC machine tool industry in China entered the stage of killing high-end brands. The brand at this stage was further refined into medium, middle, upper and middle and higher market segments, and in the middle market, price competition was mainly relied upon. As the operation becomes more and more difficult, many brands have started to develop upstream and strive to obtain more brand added value and development space. 2013 was a difficult year for the CNC machine tool industry in China. In 2013, the CNC machine tool industry was more difficult and complex. It was found through research that the increase in sales in the first quarter largely depended on inventory. Digestion. Under such circumstances, the challenges faced by the CNC machine tool industry in China are many. In particular, for local Chinese companies, they concentrate on low-end and middle-end products. With price as the main competitive means, their ability to resist risks is weak, and their industrial concentration is low. . Even in this environment, there are still some new brands entering the market, showing the intense competition in the industry.
The fierce competition in the industry also promotes the high-end development of China's machine tool industry, because only high-quality brands will gain a larger market share in order to compete with foreign companies. In the new round of five-year planning, according to the “Twelfth Five-Year Plan” for the development of the machine tool industry of the country, with the theme of scientific development, to speed up the transformation of the development mode as the main line, and to focus on structural strategic adjustment, the “two Integration of "a new path of industrialization. Grasping the important strategic opportunities in the development of the industry, taking the development of CNC machine tools as the leading, the host as the leading, and the perfect supporting as the foundation, we will focus on breaking through the weak links of CNC systems and functional components and accelerate the industrialization of high-end CNC machine tools. The supporting functional components needed for high-end CNC machine tools were mentioned in the “Twelfth Five-Year Plan”. The development of these functional components has become a bottleneck restricting the development of the machine tool industry. The "Twelfth Five-Year Plan" also explicitly proposes to eliminate backward production capacity, such as production of high-pollution, high-energy-consuming products, production of high-tech products, upgrading of China's machine tool products, use of high technology to go abroad and go global . During the “Twelfth Five-Year Plan” period, with the upgrading of industries in the downstream user industry, higher-level technical requirements will be raised for the machine tool industry products, and it is pregnant to provide greater market demand.
China's machine tool industry, especially in the field of mid-to-high-end machine tools, will be a process of constant competition and continuous elimination in the next few years. During the process of competitive elimination, it will promote the progress of the entire industry chain. Faced with the new situation, the machine tool industry must get rid of the reliance on scale expansion and development mode and take the road of transformation and upgrading and sustainable development. Industry enterprises should also accelerate breakthroughs in core technologies and promote the industry to enter a continuous, rational and stable growth phase. The machine tool industry must get rid of the dependence on scale expansion and development mode, free itself from the impetuousness and anxiety of scale growth, and take the road of transformation and upgrading and sustainable development.
Since 2012, under the background of tightening domestic manufacturing investment and the impact of the international financial crisis, China's machine tool industry has seen negative growth in profit and weakened profitability of enterprises. At the same time, the growth rate of production and sales across the industry has also declined significantly.
In addition to being affected by the macroeconomic situation, the imbalance between the industrial capacity structure and the market demand structure is an important reason. In the past 10 years, the domestic market demand has continued to thrive, which has led to the rapid development of the machine tool industry and a large number of various investments. As a result, the number of companies and the homogenization of products are serious.
Since the "Eleventh Five-Year Plan" period, some machine tool companies have implemented large-scale technological transformation and capacity expansion, but most of the funds have been invested in hardware such as factory buildings and equipment, and in the technological infrastructure, deep technology research, innovation ability training and other soft power. The investment in the area is obviously insufficient.
In addition, with the growth of market demand, users have placed higher demands on the ability of machine tool manufacturing companies to provide total solutions, as well as automation and production efficiency. However, China's mid-to-high-end machine tool products still have a large gap with industrial developed countries in terms of performance, quality, reliability, service, and brand influence.
The original market demand was pyramidal. The demand for low-end machine tools was the largest, and the demand for high-end machine tools was the smallest. Today, it is date-nuclear or drop-shaped. That is, low-grade demand starts to shrink, and the market demand is the mid-range machine tool. In the face of the new market situation, the machine tool industry must actively accelerate the adjustment of the industrial structure and take the initiative to eliminate low-value-added backward products. Enterprises should also insist on improving the market competitiveness of medium and high-end products as one of the core goals of transformation and upgrading, and accelerate breakthroughs in core technologies. The product accuracy is truly recognized by users in terms of maintainability, stability, and reliability. In particular, it is necessary to speed up the industrialization and commercialization of technological innovation results and completely solve the problem that "domestic likeness" is not comparable to domestic high-end machine tools compared with imported machine tools. The issue has driven the industry into a continuous, rational and stable growth phase.

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