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New technology, new application, new mode, guiding lighting industry
At the beginning of this year, the industry has heard the news that Xiaomi Technology, a well-known Internet company, is entering the lighting industry. Recently, at the 4th Shanghai Lighting Technology and Application Trend Forum hosted by Shanghai Lighting Industry Association, Shanghai Lighting Association and Fudan University Electric Light Source Research Institute, the organizer specially invited Mr. Gao Ziguang, the head of smart home of Xiaomi Company, to come to the site. The news of Xiaomi's entry into the lighting industry and the sharing of the theme of this conference evolved the smart home grounding gas. Gao Ziguang, head of smart home of Xiaomi Company: Smart home grounding gas Gao Ziguang said that the news about Xiaomi entering the lighting industry is only one-sided interpretation. Xiaomi’s real intention is to build a home appliance, intelligent control, lighting fixtures and mobile internet devices. The smart living room's large living room strategy. It aims to establish a smart home control and data center through Xiaomi router, and build a platform through mobile internet, realize remote control by using mobile device APP, and finally complete the interactive experience between human and machine. For how lighting products join this platform, Xiaomi has a mature plan. Gao Ziguang introduced that in the future, Xiaomi will provide standard and core chips. Lighting companies only need to produce products that meet the standard specifications. With the MIIO chip of smart devices, intelligent upgrades can be completed. The control is realized through Xiaomi Intelligent Center, and finally the lighting products are realized. The perfect blend of Xiaomi's smart ecosystem. According to Gao Ziguang, Xiaomi has successfully developed a demonstration application lamp for this purpose in the near future, and will seek cooperation in the future to be handed over to professional manufacturing enterprises. In order to reach the company's strategic plan for the living room as soon as possible, Xiaomi will invest nearly 5 billion yuan in the next two to three years, investing about 50 production-oriented enterprises to jointly complete and promote the market popularization of the living room strategy. The theme of this forum is new technology, new application and new mode. At the meeting, many experts and industry elites gave wonderful keynote speeches. The future development of LED lighting is generally optimistic about the Secretary of China Lighting Society Dou Linping: The marketing model under the new business situation Dou Linping said that LED lighting has become a hot spot in the industry in recent years, and it has really entered the market and presented many features last year. What is outstanding is the full implementation of LED products in the application field, which is particularly evident in the engineering channel. However, in the circulation channel mainly affected by real estate regulation and control, the sales performance of first-tier cities was slightly dull. On the contrary, the market performance of second- and third-tier cities was higher than expected, and LED lighting has become the main display product. Up to now, the market capacity and production capacity of LED products continue to grow, further promoting the market penetration of LED lighting products. At the same time, however, the continuous emergence of problems such as uneven product quality and price competition in the market has also caused the fact that the profit rate of the entire industry is continuously decreasing. The entire industry is full of quick success and short-term situation, which seriously affects the healthy development of the industry. Reflecting the vitality of an emerging industry. In response to this situation, Dou Linping suggested that relevant departments should conduct appropriate regulation and control, and guide enterprises to increase investment in research and development. Focus on the future, fully consider the future application trend of LED products, especially pay attention to the future market prospects of the control field, and should also increase research efforts in this area. In the industrial market and sales channels of LED lighting, Dou Linping also shared his insights. He expressed his optimistic view on the future market capacity of LEDs. He said: Traditional lighting has accumulated trillions of market stocks over the past few years, and these products will be replaced by LED lighting products in the next five years. Once the replacement period has passed, LED lighting will truly change the format and mode of the entire lighting. From the simple functional lighting to the more diverse intelligent lighting, there is also a broad market space. At that time, the sales channels of the products will also face reforms, especially the involvement of e-commerce, which will bring uncertainty to the sales model of the enterprise. The combination of online and offline and the emergence of lighting service providers will be a trend. This issue deserves serious consideration for production companies entering the e-commerce field. In the current market competition, thanks to the improvement of sales channels, the original lighting companies such as Op Lighting and NVC Lighting still have great advantages. If emerging companies want to have ideas, they still need to build channels and brands. Increase efforts in publicity and product promotion, and accept the test of the market. Chen Yansheng, Vice Chairman and Secretary General of China Lighting Association: The development trend of China's lighting industry and LED lighting Chen Yansheng exchanged views from the industry's current situation, development trend and the revelation of this year's visit to the Frankfurt Lighting Fair. He said that in 2013, the total output value of the domestic lighting industry reached 470 billion yuan, of which exports reached 36 billion US dollars. The export growth of lighting products reached nearly three times as much as the overall growth of commodities developed by the Ministry of Commerce, which caused great attention from business and interviewed relevant people in the lighting industry. From the perspective of export changes in product categories, fixed lamps increased by 13.2 last year, mobile lamps increased by 200, and the export of LED products increased year by year. Chen Yansheng then shared his experiences and conclusions at the 2014 Frankfurt Lighting Fair. He said that from the research direction of the world's leading major lighting manufacturers, intelligent lighting is an important development trend in the future. Domestic manufacturers should increase investment in R&D in this area and keep up with the needs of the future market. In addition, at this year's Frankfurt Lighting Fair, the display image of Chinese companies has also been greatly improved, such as Op Lighting, Sunlight Lighting, etc. The brand promotion at the exhibition has been able to compete with foreign brands. For the future of the LED lighting market, Chen Yansheng also called on domestic enterprises to pay attention to product quality, and the quality inspection department should increase supervision and guide the domestic LED industry to develop healthier and stronger. Cross-border cooperation lighting industry extends broad business opportunities Li Zhijun, general manager of Shanghai Yaming Lighting Co., Ltd.: Unlimited opportunities for cross-border cooperation Li Zhijun, general manager of Shanghai Yaming Lighting Co., Ltd. shared unlimited opportunities for cross-border cooperation at the conference. He said that with the continuous improvement of lighting technology, pure functional lighting can no longer meet the needs of the market, and lighting products should be grafted with Other industries at the technical level in the future. For example, lighting products can be integrated with intelligent control, wireless transmission, safety management and even human physical therapy, enriching the scope of application and extending the functions of the lighting industry. At present, several lighting giants such as Philips have started research in this area and made technological breakthroughs. At the moment, the lighting interactive experience and the construction of the light environment have basically become mainstream and have achieved considerable market performance. On this basis, improvements can be made to realize the lighting application construction of smart cities, which has become the current urban construction plan. Important topic. Regarding how to realize these ideas, Li Zhijun said that the government's guiding function should be strengthened, with lighting applications as an entry point, building a big data platform in smart home and building applications, and enhancing the influence of lighting products in architecture. On the other hand, it is necessary to strengthen the intensity of standard construction, and use modern cities as a model to realize the integration and promotion of the lighting industry and other formats as soon as possible. Mulinsen Co., Ltd., as the co-organizer of this forum, Lin Jiliang, general manager of the marketing center, brought the time and momentum of China's lighting channels. Lin Jiliang first introduced the current status of the lighting industry and Mulinsen's action mode in the LED era. He introduced that in 2013, Mulinsen has 44 operating centers, 500 core distributors and more than 10,000 distribution outlets across the country. In the future, more excellent channel suppliers will join Mulinsen, and the company will become a giant enterprise in the LED lighting industry. Intelligent control can maximize the performance of LED lighting. Yu Chengzong, project and product director of Yonglin Electronics: Intelligent lighting control system Yu Chengzong, project and product director of Yonglin Electronics, shared the intelligent lighting control system on site. According to him, with the increasing attention of the market, intelligent and energy-saving emission reduction, LED combined with lighting control can simultaneously meet the two requirements of beautifying the environment and energy saving, because intelligent control has become the future development trend of LED. The intelligent control system is the key technology to achieve this demand. Based on this demand, Yonglin Electronics has developed a modern intelligent lighting control system (PLNET) based on the principle of the control system. Under the working principle of PLNET, all components have CPU operation and information storage functions. Each component can complete control work independently or different combinations according to requirements, and realize distributed and centralized diversified control methods. Combined with the computer to achieve full automation, accurately grasp the status of each load, to save energy and energy. Rui Gao Lighting's marketing director, Mr. Zhen Zhenguo, mentioned in his creative control of LEDs that he has made an infinite possible speech. Rui Gao Lighting has developed flexible OLED lighting products, which will provide more choices for intelligent lighting design. Sun Yong, General Manager of Sunshine Lighting: Intelligent Lighting Development Discussion Sun Yong, General Manager of Sunlight Lighting, also brought about the development of intelligent lighting. He said that as young people in the consumer group need personalized, older people need humanistic care, the lamps will be developed from the original functional lighting to emotional lighting, and intelligent control will be the realization of emotional lighting. The key factor. Therefore, the market demand for intelligent lighting will usher in an outbreak period. At present, with the advent of the Internet, the Internet of Things and the era of big data, this breakthrough can be achieved at the technical level. Nowadays, through the control modules and control gateways required for the lamps, the intelligentization of the lighting environment has come to the forefront of marketization.