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2013 was an accelerated year for the rise of the Fengshen Tire brand, and brand movements were frequent. Following the release of the strategic product, Aeolus Cross-Country SUV tires, on September 13th, and the only designated tire of the first CGR China Off-road Rally Championship, on December 7th, Aeolus Tires officially released a dedicated passenger car service brand, “Love Road "To provide users with professional maintenance services. This signifies that Fengshen Tire, on the basis of solid product strength, is working hard to open up a new battlefield-after-sales service field for market competition. At the same time, as the first Zhengou train that was exclusively named and contracted by the company, the “Aeolus†successfully set sail on the new Silk Road and opened up a new pattern for the Chinese tire industry’s Rio Tinto International Market.
At present, most Chinese domestic brand tire companies are even facing a crisis of overproduction. Then, why did the Aeolus Tire, which is a domestically owned brand, continue to receive a wealth of luxury cars from BMW, Mercedes-Benz, and Volkswagen - Germany's favor? What directly contributed to the smooth sailing of Aeolus Tyres into the international market?
Green Technology: The "Express Train" to the World Stage
According to reports, the Fengshen Tires named for this special train ranked not only among the top tire producers in the world, ranking top 10 in the Chinese home market, but also among the top 20 in the fierce competition in the global tire market and enjoying the reputation of “Chinese Michelinâ€. . It was selected as one of China's 100 most valuable brands and became the only finalist in the tire industry. For 10 consecutive years by the World Brand Laboratory as China's 500 most valuable brands, brand value has reached 8.752 billion yuan. For 12 consecutive years, Dongfeng Commercial Vehicle Company has been named "Best Supplier" and was elected as the executive director and director unit of the Strategic Suppliers Council of Dongfeng Commercial Vehicle Company.
At the same time, in overseas markets, especially in the high-end markets in Europe and America, Fengshen Tire is not only the first brand and leader of TBR, but also an important indicator of price of Chinese TBR products in the international market. As we all know, tires exported to the European Union must meet the EU's REACH requirements for the most stringent environmental protection regulations in the world, and are non-toxic and harmless. However, in China, there is no such standard. Even the most foreign-funded counterparts with abundant funds and technical strengths that have reached the EU green tire standards have not yet fully achieved green manufacturing in China. However, Aeolus Tyre is undoubtedly one of the few companies that has always called for the country to formulate higher environmental protection standards and regulations, and insists on the use of environmentally friendly oils to replace toxic and hazardous aromatic hydrocarbons. It has taken the lead in producing and selling non-toxic, harmless, low-carbon fuels to the global market without discrimination. The self-owned brand of retreadable green tires has become the world's first 100% green manufacturing tire company, which has established a good industry model for Chinese automotive tires. At the same time, Fengshen was invited to participate in the 3rd Green Industry Conference of the United Nations and made a typical speech. Through the recognition of the world’s highest stage in green power, it opened and opened up the “Express†of Chinese auto tyres to accept world-class fair PK. Special train " - "Aeolus" Zheng Ou train.
Service Brand: Opening up New Battlefield for Market Competition
While advancing product innovation, Fengshen Tire focuses its attention on strategic service brands. On December 7th, Fengshen Tire officially released a dedicated passenger car service brand “Love Road†to provide users with professional maintenance services on the opening ceremony of the 100th image shop of Fengshen Tire.
At the release ceremony, Wang Feng, chairman of Fengshen Tire Co., Ltd., said: “The service brand is the new engine for Fengshen Tire's aggressive market. According to the plan, it will effectively deploy in the country in the next five years and open more than 1,000 professional programs nationwide. Service store According to the principle of layered design, the general “love road†project will be based on the tire business-led model, while the top “love road†project is dedicated to the development of an integrated one-stop service model. In terms of retail channels, foreign-funded enterprises have their own auto after-market service brands, such as Michelin's Chiba, Bridgestone's Car Wings, and Horse's Best, etc. Chinese tire brands are rarely involved in after-sales service. Not to mention the formation of a strong service brand, this time, the launch of Fengshen Tire's "Love Road" service brand has created a precedent for China's tire service brand and blew the clarion call to build a new offensive position at the service end.
"Internal and external problems": Chinese tire market urgently needs to break through
In recent years, the development of China's auto industry has been a vigorous development, which has led to the unprecedented prosperity of China's auto tire market, even among the world's developing world's chief throne, triggering the global developed countries to enter the tire industry. For China's domestic tire brands, not only face the surprise and squeeze of the international industry giants, but also suffered more than 10 countries "anti-dumping" or "special protection" investigation situation, continued to be stuck in the "export blocked" bottleneck among. Therefore, in addition to vigorously strengthening independent innovation and upgrading the level of industrial technology, effectively enhancing the overall brand reputation and seeking to further strengthen close communication with the markets and terminal channels in various countries are undoubtedly the root cause of the dilemma of China's tire industry.
“Aeolus†anchor and “Ailu Chi†brand service: The opening of the special train “Aeolus†in the two-wheel drive Chinese tire industry Rio Tinto International Market will save time for exporting to Europe by about 20 days, and save sales for overseas sales agents. At least 50% of inventory, effectively reducing costs, is bound to further enhance the company's competitiveness in the European market. It is of great significance to promote the export volume of Fengshen tires and promote the further development of overseas markets. At the same time, it will also promote the diversification and normalization of Zhengoubanlie and create a multimodal international transit for China’s inland areas and serve the Central Plains region. The platform for greater regional reform and opening up provides important support. With the release of the "Ailu Chi" brand, Fengshen Tire, driven by both product and service forces, has embarked on the fast track of brand rise and is also creating a new competitive landscape in the world tire market.
To sum up, if we say that Zhang Qiang's two missions to Xiqiao opened up the great "Ancient Silk Road" more than 2,000 years ago, now the "Aeolus" Zhengou train is fully opened and the "Love Road" brand is launched. The publication of the service undoubtedly opens up a new “Silk Road†for the vigorous recovery and good development of the domestic tire market, and even opens up a tough “lifeline†for the domestic auto tire brand export market to further “open up the soilâ€. It is bound to drive the Chinese tire industry to break the current bottleneck and to expand the international market.
Fengshen Tire Drives China Tire Industry Rio Tinto International Market