Since March 2010, the demand for sewing machinery in our country has only increased. The pace of recovery in the sewing machine industry has been getting faster and faster, and even some companies have set a new historical high.

Demand in the domestic market is strong, what about the international market?

The Indian market Today, India has become one of the major regions in the international sewing machinery industry market, and has also become the key to the development of many Chinese sewing machine companies across borders. India is the largest exporter of sewing machines in China, and the export of embroidery machines has increased dramatically.

The Indian market is in great demand for low-end products, with large quantities and low prices. Low prices can be an advantage of Chinese products, but they can also be disadvantageous.

Compared with the sewing equipment of Japan, Germany, and South Korea, the cost-effectiveness advantage of Chinese products is obvious. This is the primary reason why Indian companies choose Chinese products. However, when many Chinese companies suddenly flooded into India and used too much force, the process of “crashing down the land” has become a process of competing for price cuts.

The direct result of low prices is to dilute the profits of Chinese companies and increase their pressure to exploit the Indian market. However, at a deeper level, the low prices also brought unnecessary trade friction and barriers to China's sewing machine exports. The vicious price war led to the disorder of export order, which naturally caused some “preventions” by local Indian companies and customs for Chinese exports. India has already begun anti-dumping investigations on sewing parts made in China. Although there is no clear anti-dumping measures for the whole machine, huge amounts of Chinese products have been confiscated by Indian customs.

The “shrinking” of the Indian market around 2007 caused many Chinese companies to be forced to withdraw. The remaining part of the company is still relying on low prices to support it. However, there are also companies that have taken a strong stand and cleverly taken the Indian market.

Independent Research and Development Breakthrough Price Warfare If China's embroidery machine companies can dig down and allow practical technical problems to be broken, then the price of the machine will naturally be raised. We all know that the Indian market needs low-priced products, but they also need more high-performance products. Compared with low prices, it is believed that excellent sewing results and higher speed sewing efficiency can attract local apparel companies.

After years of development in the Japanese market, the Japanese sewing machinery industry has become quite advanced. At present, Japan is one of the countries with the highest penetration rate of household sewing machines in the world. The annual demand for household sewing machines reaches more than 600,000 units, and a large part of the source of domestic sewing machines depends on imports. Every year, sewing machines imported from Japan are mainly home sewing machines.

Local manufacturing: market recovery driving Japan's production recovery At present, Japan's domestic sewing machine production is mainly industrial sewing machines. Its products are mainly exported to Asian markets such as China and Singapore, while domestic sewing machines are mainly sold domestically and exported to Europe and the United States. Since 2008, due to the impact of the international financial crisis, the demand for sewing machines in the international market has “straightened”. The demand for high-end sewing machines in the Southeast Asian region, where Singapore is the center, has been drastically reduced, and the Chinese mainland, which is Japan's major market, has also been strongly impacted by Chinese domestic brand sewing machines. The market demand has shrunk dramatically, resulting in the production of Japanese sewing machines from 2008 to 2009. It showed a large decline, shrinking production capacity by nearly half.

Until 2010, the international market gradually emerged from the gloom of the financial crisis. Demand rebounded sharply. Japanese sewing machine production increased by 50.8% year-on-year, and industrial sewing machine production increased by 78.2%. The Japanese sewing machine industry recovered rapidly to the level of the early financial crisis. .


In March 2011, a magnitude 9.0 earthquake occurred in Japan. The sewing plant and equipment of the heavy machinery Daehara Plant suffered a certain degree of damage. The power supply problem also affected the recovery of Japan's production to some extent. However, according to statistics released by the Japanese Ministry of Economy, Trade and Industry, Japan's sewing machine industry has not been affected much.

The special phenomenon of “sales more than production” compared to the major production and sales regions of sewing machines in mainland China and Taiwan region of China, the production and sales of sewing machines in Japan showed “more sales than production”. Since 2003, Japan's sewing machine production and sales have continued to sell more than production. Take 2010 alone as an example: In 2010, Japan produced 240,200 sewing machines and sold 278,800 sewing machines, which sold more than 1.7601 million units. From the point of view of exports, this phenomenon is even more pronounced. There was a huge gap between the export and production of Japanese sewing machines in 2010. What happened to the hundreds of thousands of sewing machines that exported more than their output?

According to the data of China’s exports to Japan, in 2010 China exported 485,800 Japanese sewing machines, which accounted for more than half of Japan’s imports, of which more than 70% of exports were from China’s brothers, heavy machinery, Pegasus, Yamato and others. Completed by Japanese companies.

In addition to the Indian market and the Japanese market, there are many overseas markets. Looking around the world, there may be more opportunities.