Chang'an Automobile to the countryside to Chang'an City to buy micro-car can enjoy double subsidies
In recent news, the author learned from a Harbin Changye Chang'an Automobile 4S shop that, in line with the national initiative to promote automotive development in rural areas, Chang'an has introduced a special purchase program for its mini-vehicle series. This initiative offers a 5,000 yuan discount on top of a 10% state subsidy, and under certain conditions, customers can receive up to a 10,000 yuan total subsidy.
Chang'an Automobile highlighted that thanks to strong government support for the auto industry, their mini-vehicles have achieved impressive results in the first five months of this year. At the recent Chongqing Auto Show, the brand made a strong impression by showcasing its top models. This event not only demonstrated Chang'an's leadership in R&D and quality but also reinforced its position as a key player in bringing automobiles to rural China.
**Cars Go to the Countryside: Promoting a New Chapter in Chang’an’s Grand Blueprint**
By actively engaging in the automotive market, Chang'an Mini-Vehicles have gained widespread popularity in rural regions due to their cost-effectiveness and superior performance. The brand has seen significant growth, achieving record-breaking monthly sales. To seize the opportunity of the "Auto to the Countryside" initiative, Chang'an launched the "Going to the Countryside" campaign, offering subsidies to farmers who purchase their vehicles. A large-scale "100 million yuan subsidy" campaign followed, promoting the initiative through various channels.
Additionally, Chang'an has formed strategic partnerships with leading home appliance and motorcycle companies, including Sun Rain Solar, six major military motorcycle manufacturers, and TCL Group. These collaborations have helped expand their reach into rural markets. With a focus on the vast rural demand, Chang'an is accelerating the production and distribution of its micro-vehicles.
After the release of the "Auto to the Countryside" policy, Chang'an launched several initiatives to promote its mini-vehicles, creating a slogan of "Changan mini-vehicles go to the countryside, products and services are well-received." The company has invested heavily in subsidies, sales, and after-sales service to ensure a smooth entry into rural areas. They’ve also introduced farmer-friendly service measures, such as expanding online channels and launching the "Thousands of Stores" campaign to establish a strong presence in rural regions.
Chang'an Micro-Vehicles is a pioneer in the domestic automobile industry when it comes to rural market expansion. Their proactive strategies, strong product support, and efficient distribution network have led to remarkable success. Currently, the company is on track to meet its annual target of 600,000 units.
It was revealed that from January to May this year, Chang'an Mini-Vehicles sold over 350,000 units, reaching half of the annual target. Since the start of the year, driven by favorable policies encouraging small-displacement vehicles and the "Auto to the Countryside" initiative, sales have consistently exceeded supply. To meet growing demand, a new factory with a capacity of one million units has officially broken ground, signaling Chang'an’s ambitious strategic goals.
Currently, Chang'an Micro-Vehicles is moving steadily toward its goal of achieving one million units in annual production and sales by 2012, further realizing its grand new blueprint.
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