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Monthly sales of 35017 units, an increase of 50.2% year-on-year, Dongfeng Peugeot spent a full amount of gold in September, creating a single month sales record since its inception. Not only that, in 2014, Dongfeng Peugeot was under the banner of “Brilliant Blue Breakthroughâ€. It was frequently reported that it sold 30,000 for the seventh consecutive month; it broke the annual sales record of 27,0006 units set in 2013; and the total sales volume in the first three quarters reached 280501 units. What is worth mentioning is that, under the increasingly fierce competition in the entire automotive market, in the face of a situation in which automakers have even lowered their annual sales targets, Dongfeng Peugeot has turned against the trend, winning even more success and outstanding performance has triggered the industry’s Wide attention and discussion.
The ability to achieve such remarkable achievements must first be attributed to the introduction of Dongfeng Peugeot's "Blue Project." In 2013, Dongfeng Peugeot formally proposed a “blue plan†with a three-year cycle to seek breakthroughs in terms of “technologyâ€, “product†and “user experienceâ€. Today, under the guidance of this brand blueprint, Dongfeng Peugeot has achieved rapid progress from brand to sales.
Technology pilot casts product's leapfrog strength
With the continuous development of the domestic automobile industry, the demand for Chinese auto consumers has also become more and more abundant. The ability to keep products competitive in their respective market segments and the constant introduction of advanced technologies is undoubtedly a key factor in attracting consumers’ attention. Therefore, Dongfeng Peugeot made every effort to arm itself with various advanced power systems and technology configurations.
In August of this year, Dongfeng Peugeot "T+STT Core Power" was released, bringing 1.8THP and 1.2THP turbocharged engines and a highly efficient and low-loss 1.8LCVVT engine to consumers, plus "STT" technology. Fully applied, Dongfeng Peugeot has started a new round of powertrain technology upgrades with cutting-edge technology that is “more efficient, more economical, and more environmentally friendlyâ€, further boosting the brand’s application of powertrains to a new level. height.
Under the banner of “Technology Promotion Blueâ€, Dongfeng Peugeot has also continuously introduced the scientific technology and humanized configuration with leading level. The introduction of many leading technologies such as “STTâ€, “Blue-iâ€, and “CityPark†smart parking assists has led to a comprehensive upgrade of its product performance configuration, and it has achieved leapfrog strength and fully met consumer demand, resulting in the success of Dongfeng Peugeot. Products perform well in their respective market segments.
Outstanding new products into the market that is hot
It is with such strong technical support that it has laid a solid foundation for Dongfeng Peugeot's new products to enter the market. This year, 2008 and the new generation of Dongfeng Peugeot 408 have come out one after another, becoming the two important pieces of the "product blue" plan, helping the Dongfeng Peugeot to become an important bargaining chip in the mainstream car enterprise camp.
Among them, with the panoramic skylight glass top, interplanetary space driving space, touch smart system three core selling points, affixed a personality, taste and fashion labels, plus a series of consumer-first new vehicle technology configuration, even more It has a strong enough appeal in the young consumer groups. The new generation 408 not only brings new design concepts of Dongfeng Peugeot to Chinese consumers, but also relies on its super-exclusive 2330mm wheelbase, “T+STT†power combination, energy-saving and environmental protection, and cutting-edge technology. Smart technology, as well as the safety of all-round go-between, announced to Chinese consumers the advent of a new era in the mid-size car market. Not long ago, a new generation of the 508 flagship model that inherited Peugeot's 125-year-old constructor’s spirit was unveiled at the Chengdu Auto Show. The heavy-duty model that the Peugeot brand has introduced to the global market will surely rely on the appearance of global design concepts and luxury-conscious products. The advanced power of quality and compliance with the development trend of energy conservation and emission reduction has once again driven the rapid growth of sales of Dongfeng Peugeot.
No matter whether it has been successfully listed, or every model that will be listed soon, it not only enriches the product line of Dongfeng Peugeot, perfects the product layout of the brand, and quickly gains a firm foothold in their respective market segments by virtue of exceeding the same level of product strength. Won the majority of consumers of all ages and choices. Not only that, they also form a strong complement with the old models and become the key to the steady increase in brand sales.
Widely praised user experience continues to upgrade
The continuous upgrading of product technology has ensured the success of Dongfeng Peugeot's sales, and the success of the Dongfeng Peugeot has also been followed by frequent after-sales services. In August and September, Dongfeng Peugeot has successively won the first two awards of satisfaction with JDPower's after-sales service satisfaction and China Automotive Customer Satisfaction Index evaluation service (joint venture brands). These honors are the affirmation of the Dongfeng Peugeot after-sales service, and also the result of the deepening of the "user experience to blue" since the "blue plan".
As an important part of the “Blue Project,†Dongfeng Peugeot officially launched a brand new service brand “Blue Care†in 2013 to provide consumers with more “transparent and professional†services. Through rigorous standards, professional teams, and worry-free protection, Dongfeng Peugeot has provided consumers with the dual satisfaction of service quality and exclusive sense.
On the basis of continuous improvement of services, the construction of Dongfeng Peugeot Networks has gradually improved. It is understood that the total number of 4S outlets has now increased to 452, and the national coverage rate has reached 80.34%. The “Blue Box Upgrade†project is also being perfected synchronously. The comprehensive upgrade of the “Blue Box†provides users with a new standard of maintenance reception areas, customer lounge areas and other more comfortable and convenient environment.
Not only technology, products, and user experience, Dongfeng Peugeot continued to increase its marketing efforts and actively innovated its marketing model. From the continuous enhancement of the tennis marketing program that embodies the essence of the brand, to the 3008 “Blu-ray Blue Sky E†journey to conquer peaks, to the cross-border cooperation of the 2008 and Tencent games and other marketing activities, all-round, multi-field, multi-marketing The activity has not only rapidly increased the recognition and reputation of Dongfeng Peugeot brands and products among consumers, but also made Dongfeng Peugeot’s brand advantages of “rigorous, passionate, and elegant†more deeply rooted in the hearts of the people.
2014 was a year of comprehensive breakthroughs under the guidance of the “Blue Planâ€. Dongfeng Peugeot has won more and more consumer choices in its own way. At the same time, we also feel that Dongfeng Peugeot is using more and more outstanding products and trying hard to return the trust of consumers. I believe that this effort must be replaced with a much better result.
Dongfeng Peugeot builds new products for gold in September