In addition to the “rescue” for remanufacturing projects, Japanese car companies need to step up their brand loyalty.

On May 11th, Toyota announced that it will fully restore the capacity of its vehicle factory in China in June. Immediately, Honda China also indicated that it is expected that by August, Honda's production in China will return to normal or even above. Due to the impact of the earthquake in Japan in March, the supply of parts and components was in short supply. As a result, Japanese automakers headed by Toyota, Honda and Nissan suffered a decline in production and production stoppages. The three Japanese auto companies are now frequently The news of the recovery of production capacity is expected to add strength to the "thawing" of the auto market.

Toyota Honda Nissan announces early resumption of production

As Japan’s number one auto company, Toyota Motor Corp. disrupted the entire manufacturing industry chain during the earthquake in Japan. So far, the reduction in output of automobiles is expected to exceed 550,000 vehicles. In a crowded Japanese auto company, the capacity is the most damaged. After the automobile earthquake preliminary evaluation report was released, Toyota Motor (China) Investment Co., Ltd. stated that after a recent period of hard work and reassessment, it is expected that Toyota’s schedule of resumed production in China will be significantly advanced. According to the evaluation report, Toyota Motor Corporation will resume normal production levels in China after the first half of June from the end of June, and the full-scale production schedule will be two months earlier than predicted by April.

Honda's capacity recovery is expected to appear somewhat "conservative." On May 27, Honda China released a message on its official website that currently Honda's automobile production in China is being adjusted according to the supply of spare parts in Japan. In the future, with the gradual increase in the supply of spare parts, Honda’s automobile production in China will be Gradually increase, it is expected that by August, Guangzhou Automobile Honda and Dongfeng Honda will both restore or exceed normal production levels. In the long run, the impact of the earthquake disaster in Japan is short-term. In the second half of this year, Guangqi Honda will complete the Zengcheng plant's capacity expansion project, which will increase the annual production capacity from 120,000 to 240,000.

Nissan is more "low-key" in this respect. Nissan Motors CEO Carlos Ghosn stated to its staff on May 17 that Nissan’s global vehicle production capacity may return to normal levels before October, and Nissan’s previous forecast for October is the capacity recovery period. In further details, Ghosn stressed: "After I expect full recovery of production capacity in October, almost every Nissan worker will try to prove to me that this is wrong and it is clear that they think it can be completed before October. This task, but the reason still tells me, it is very difficult to fully recover the production capacity before October."

Japanese car inventory intensified promotion
Reports from the Southern Reporter visited the market and learned that after the earthquake in Japan, FAW Toyota Motor Co., Ltd. canceled the preferential treatment and restored the guide price for the FAW Toyota because of lack of car sources. The discounts for Dongfeng Nissan, Guangzhou Automobile Honda, and FAW Mazda models also increased over the previous two months.

“Japanese stock-out crisis has affected consumer psychology, and consumers will feel hesitant about the instability of these brands. Now, let's not be a good idea,” said a car dealer.

In fact, there is no need to wait until October to fully restore production capacity. Starting in May, the supply of Dongfeng Nissan in southern China has begun to increase. "Dongfeng Nissan South China Sales Manager said," Now that the sources can basically meet the demand, in addition to other hot models such as the sun, hackers, days and other hot models, basically enough inventory. ”

Guangzhou Jianfeng, General Manager of Guangzhou Toyota Yuanfeng Phoenix, also revealed to reporters that the current supply of GAC Toyota has increased significantly compared to the beginning of May. Although the supply of goods has not yet fully recovered, it is sufficient for normal supply and demand. “The process of restoring production capacity from the manufacturer to dealers to restore supply and inventory still requires a process, but it has improved somewhat in the current situation.”