Promote the rapid growth of hardware companies with technological innovation

Economic globalization, accession to the WTO, and integration into economic globalization are not an option for China's hardware manufacturing industry, but a reality we must face. 

With the acceleration of economic globalization, China's hardware manufacturing industry will encounter more and more competitors from the advantages of cheap labor in third world countries. In the face of severe situation, we must accelerate the technological innovation of enterprises, achieve industrial upgrading, technological upgrading and enhance international competitiveness. First, we will gain the momentum to maintain a high development speed in a long period of time (such as 10 years or so); We will accelerate the transition of the system and establish a new mechanism that can positively respond to structural contradictions and adjust itself. 

1 The connotation of enterprise technology innovation

Technological innovation is the process of bringing thinking to market. It is market-oriented and transforms the potential of science and technology into an innovative activity of marketing advantage. It covers the whole process from creativity to market research, technology development, product development, manufacturing, marketing and services. To understand the content of technological innovation from the perspective of marketing, we should at least have the following awareness:

1.1 Technology innovation is a marketing concept

Technological innovation is not a purely scientific concept, nor a scientific discovery or invention of general significance, but a modern marketing concept. It must reflect the market orientation. It emphasizes that enterprises must conduct research and development in the market, and regard market demand, social demand and export earning as the basic starting point of research and development, and all aspects of innovation must implement the marketing concept, that is, technological innovation must be given to enterprises and Market buyers bring tangible benefits. In the words of Zhang Ruimin, president of Haier Group, the market problem is the subject of innovation. 

1.2 Technology Innovation is a System Engineering

Just as the success of marketing requires a series of effective marketing mix, technological innovation also needs a series of targeted marketing strategies and products, prices, channels, and promotion strategies. Therefore, it is a systems engineering, not a single activity or a link. Only through the organic cooperation of many strategies and tactics can we ensure the success of technological innovation.

1.3 Technology innovation pays attention to application value

It emphasizes the unification of technology development and effective application of technology, and attaches importance to the new combination of technical elements and other elements. As mentioned above, the survival and development of enterprises must be market-oriented, and technological innovation must focus on the transformation and application of scientific and technological achievements, relying on technology. Progress and industrial upgrading to improve corporate strength and economic efficiency. Therefore, technological innovation needs to be organically coordinated with relevant elements such as marketing innovation, service innovation, and channel innovation. In this way, technological innovation can bring actual benefits to enterprises, thus ensuring the ultimate success of innovation. 

1.4 The test standard for technological innovation is the market

The main driving force for technological innovation comes from the market. The market is the basic starting point and final destination of technological innovation. The most important thing for technological innovation is to have market effects. This is the only criterion for testing the success of technological innovation. Through technological innovation, new technologies and new results will eventually be returned to the market through commercialization. Enterprises should be good at investigating and understanding the world in which they are located. The latest achievements, the demand for new products in the domestic and international markets of the industry, thus determining the main target of the enterprise. 

1.5 Innovation is inherently a personally colored individual (sometimes a group) heroic behavior

The innovation strategy is to transform this personal ability into a business capability. Obviously, the current hierarchical structure organization cannot provide the soil for innovation capacity growth, and only networked and knowledge-based enterprises can do the job. 

In short, technological innovation and marketing are not the opposite relationship, but the organic whole that is mutually infiltrated, interconnected, and mutually complementary. Technological innovation cannot be separated from the effective support of marketing, and cannot exceed or lag the actual level of market demand. It cannot ignore the affordability of market buyers and their future trends. The success of marketing and the satisfaction of market demand are inseparable from the contribution of technological innovation, and marketing itself is facing the arduous task of continuous innovation. 

2 The value and law of technological innovation

2.1 The value of technological innovation

The value of technological innovation lies in the company's growth and profit maximization. The basic rules of the future commercial war: they will perish without innovation. Here may be quoted by Microsoft Bill Gates in an interview with the US News and World Report: "I am very worried about the future of Microsoft. Will we be replaced tomorrow? No. In the short term, Microsoft is a A powerful company, but after two or three years, I can't guarantee an exact location at any time, including Intel, Microsoft, Compaq, Dell, etc. Now I am sure that many star companies will Become a fleeting meteor." The secret of success for companies that can exist for a long time is that they often re-evaluate their position and reshape themselves based on the results of the assessment. 

2.2 The Law of Innovation

Recognize your existing strengths, identify what customers really want, improve the special functions that the company needs, and then carry out innovations in organizational reforms, management procedures, and business practices. Emphasis on innovation must start from the reality of the company itself and the customers, copying other excellent business management models often lead to failure.

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