When is the best season to buy a car? Many consumers are troubled by this. In order to get the best price, some consumers have been choosing to wait and see, and even missed a lot of opportunities to buy a car. To buy a car this year, the end of the year has become the undisputed final gold car season. Although the car market environment is still not ideal, although there is no stimulus from the policy factors, sufficient supply and “lower and lower” prices have become the two major incentives for car purchase. Under the influence of the traditional consumption habits of “Buy the New Year”, many dealers have already slogan such as “countdown to the Qing Dynasty”, “group purchase” and “end of year” to attract consumer market attention. Starting from the Guangzhou Auto Show, the auto market began to heat up significantly at the end of the year.

Orders increased significantly

“At the end of November, the auto market has obviously warmed up.” With the advent of the Guangzhou Auto Show, the Guangzhou Auto Market officially entered the end of the year. Most dealers said that the performance of the Guangzhou Auto Show this year was more prominent, and the traffic volume and order volume increased significantly. According to an imported car dealer, the radiation power of the Guangzhou Auto Show is not limited to the scope of Guangzhou. It also attracts consumers from the Pearl River Delta and even the surrounding provinces to come to the exhibition. Many new cars have appeared and accumulated a lot of popularity. The dealer has seized a lot of orders.

The reporter learned at the Ford Fuheng store that during the Guangzhou Auto Show, the store received more than 40 orders, equivalent to twice the usual sales. More importantly, under the driving of the auto show, the auto market at the end of the year has obviously warmed up. “From the auto show, I noticed that the market has improved a lot. Even more than 30 orders have been collected this weekend.” The head of the store’s marketing department introduced that the order volume increased compared with October in November. 20% is expected to continue to grow at a rate of more than 20% in December. According to the store's sales forecast, the monthly sales volume in December is expected to exceed 200, reaching the peak of single-month sales this year.

The reporter also collected auto show order data from various 4S stores of Guangzhou FAW Toyota. In one week, the cumulative order volume of 18 FAW Toyota dealers in Guangzhou reached 400, which is equivalent to the sales of many dealerships for one month or even two months. Taking FAW Toyota Yongjia Store as an example, it has long been optimistic that the auto show is an excellent time to buy a car. During the auto show, the reporter found in the store that the lottery and car gift package presented on the spot attracted many consumers' attention. Stay high. The person in charge of the store told reporters that since many consumers are expecting the promotion policies during the auto show, starting from the auto show, the demand for car purchases at the end of the year was released, and the auto market began to pick up significantly at the end of November. In November, the store completed sales of 400 vehicles, not only compared with the 350 vehicles in October, but the sales volume has once again reached a new high. In addition, from December 1st, the store also launched a Corolla, Corolla 20% discount model, of which the price of 131,800 yuan Corolla GL can enjoy a 20% discount after the luxury decoration of 28,000 yuan, the price straight down 3.2 Ten thousand yuan. The person in charge predicts that the auto market will continue to maintain a healthy growth trend in December, and it is expected that sales will reach 460-470 units in a single month.

The price is too low to be lower

With the arrival of the Spring Festival this year, many consumers who have a car purchase budget are also concentrated on purchasing in December, and strive to buy cars at a more favorable price. In addition, dealers have launched a variety of marketing to drive sales. Since this month, Honda dealers have started the “six-fold ceremony” to buy cars and test cars to attract consumers' attention. The Guangben dealers located in Fangcun also felt the recovery of the auto market during the Guangzhou Auto Show. “In early November, the manufacturers canceled the free maintenance and other promotional content. The sales volume of the models declined significantly. With the opening of the Guangzhou Auto Show, the demand for car purchases was released one after another. On the 22nd of November, the auto show rebounded, the sales volume of dealers rebounded rapidly, and the order volume increased day by day. The store sales manager introduced the reporter. For the sales situation in December, dealers are more optimistic. They believe that in addition to the increase in demand for car purchases in December, the more important thing is the rising tide of prices in January, prompting consumers to buy "cheap cars" in the last month. Without the stimulus of the policy, the price of the auto market in December this year has once again returned to the law of three years ago, and the price no longer has a large increase. However, under the weight of the sales task, many dealers have given The price is too low to be low. At the same time, it is also actively formulating more attractive sales policies in terms of auto finance, car package, and decoration.
In the case that the automobile market environment is not ideal this year, a large-scale price discount has appeared since the middle of the year, and the price competition of many models has even stifled the price range below the cost price. On December 31st, it was the last time node of all brand dealers' impulses. According to the sales rules of previous years, starting from January 1, the automobile market will have a large price increase. “Resellers who have suffered from loss sales for half a year can finally breathe a sigh of relief, and the price of most models will definitely rise above the cost price,” said the experienced sales manager.

Chevrolet dealers with obvious growth this year, although the pressure on the end of the year is not large, but dealers still hope to self-challenge new heights in December. According to the sales manager of the Nanling Chevrolet dealership, the sales volume in November increased by 15% from the previous month. The auto market in December will maintain a trend of growth, and continue to strive for a better mission achievement rate. In December, Cruze launched a number of upgraded versions. Before the end of the year, the car can enjoy a huge profit of 12,000 yuan, and an additional 3,000 yuan gift pack. The current price of the new car loves only Europe, and the car can enjoy 5,000 yuan. Affordable car package.

Although the auto market at the end of this year is not comparable to the “purchase of buying cars” caused by the halving of purchase tax or delisting in the previous two years, the potential for concentrated consumer spending in December is still very large. Under the dual influence of the traditional consumption habits of “Buy the New Year” and the upcoming rebound in the market price, the auto market is expected to climb the peak in December.

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