On the morning of January 13, Yuchai Machinery Group Co., Ltd. (hereinafter referred to as “Yuchai”) 2010 Marketing Service Conference was held in Guangzhou. Representatives of more than 1,200 dealers, service providers, OEMs, and accessories dealers from across the country Guangzhou City, to discuss Yuchai marketing services.

Fan Tianshun, Director of the User Work Department of the China Quality Association, Yu Ping, Chairman of Yuchai Machinery Group Co., Ltd., Yu Ping, Chairman of Yuchai Machinery Co., Ltd., and Li Tiansheng, General Manager of Yuchai Machinery Co., Ltd. attended the meeting. As an important strategic partner of Yuchai, Dongfeng Motor Co., Ltd., Dongfeng Commercial Vehicle Co., Ltd., Dongfeng Liuzhou Automobile Co., Ltd., Dongfeng Nanchong Automobile Co., Ltd., Dongfeng Yunnan Automobile Co., Ltd., Dongfeng Shenyu Vehicle Co., Ltd., and Dongfeng Chuangpu Special Purpose Vehicle Co., Ltd. Companies such as Dongfeng Xiangfan Special Purpose Vehicle Co., Ltd., Dongfeng Special Purpose Vehicle Chassis Co., Ltd., and Dongfeng Bus Company participated in the meeting. In 2009: Turning the crisis into a machine, sales revenue exceeded 27 billion yuan

In 2009, Yuchai turned the crisis into a machine and continued to write a brilliant year. Focusing on the operating principle of “internal training, external building, and development of reserves”, Yuchai’s overall sales revenue exceeded RMB 27 billion in 2009, firmly grasping the overall thinking of “knowing the crisis, practicing internal strength, superior products, seizing the market, and building momentum”. With an increase of 28.17%, the engine segment sales exceeded 660,000 units, ranking the first in domestic peers for nine consecutive years. Among them, Yuchai Machinery Co., Ltd. had the first span of 400,000 units in the first two months ahead of schedule, and accumulated 467,899 units of engine sales for the year, a year-on-year increase of 25.68%; and sales revenue of RMB 17.2 billion, a year-on-year increase of 25%. In overseas markets, with the opportunity of the China-ASEAN Free Trade Area to be completed, export ASEAN countries will achieve a 25% upward trend, leading the industry.

Li Tiansheng, general manager of Yuchai Machinery Co., Ltd., pointed out in his operating report that in 2009, Yuchai’s strategy was to use the winning terminal as a strategic goal in marketing, to strengthen the overall market planning capability, and to enhance the quality and level of professional plate market operations. The service network, the strengthening of service support for parts and services, and the promotion of regional market construction management capabilities have achieved notable results. In terms of product R&D, the company carried out all-round work on the principle of “insisting in independent innovation and building science and technology Yuchai”, actively breaking through core technologies, and effectively supporting and improving product market competitiveness: 196 basic products were developed throughout the year, a year-on-year increase. 22.5%; commercial delivery of 104,000 new products, a year-on-year increase of 11.19%; completion of the world's first renewable air hybrid engine functional verification; research and development of a "low-carbon energy efficient engine" and successful loading test run, so that Yuchai It became the first company in China to develop a diesel engine with a power output of more than 40kW/L, and the first company to achieve two-stage turbocharged diesel engine loading operation.

Fan Tianshun affirmed Yuchai's service work. He said that according to the data from the survey conducted by the China Quality Association, the customer satisfaction of Yuchai has been stable at a relatively high level. In 2009, it was 77.6 points, which is the highest in the industry and reflects Yuchai's professional brand and service. Pursuit of dedication. 2010: Achieve leapfrogging and strive to achieve sales revenue of 30 billion yuan

The year 2010 is the last year for the state to implement the “Eleventh Five-Year Plan” and it is another leap year for Yuchai. Yuchai strives to achieve a sales revenue of 30 billion yuan, of which Yuchai Diesel Engine's marketing goal is to “guarante 500,000 units, compete for 530,000 units, and challenge 560,000 units”, and strive to become the first domestic diesel engine to exceed 500,000 yuan in sales. Taiwanese production companies.

Focusing on Yuchai's operating principles and production and marketing goals in the new year, Yuchai proposed a new idea of ​​“market restructuring, deepening reform, and striding forward”.

Adjust the structure: strive for a strong market share, increase the balance of the market share, the weak market for a breakthrough, highly collaborative development. Under the premise of guaranteeing the growth of the total amount, we must also ensure the quality of our products. We must carefully plan the introduction of the strategic product market of Yuchai Machinery Co., Ltd. and breakthroughs in key market segments, and form an effective breakthrough to ensure effective Yuchai’s market. Long-term development.

Deepen change: The marketing model pays more attention to specialization, including professional market planning functions sinking to the office, enhancing Yuchai’s ability to control regional market segments and skills. The professional marketing service network expands to the county and township level and implements new advantages in service marketing and remodeling services. Professional marketing management sinks to offices and strengthens office organization and management capabilities.

Leapfrogging development: not only refreshing records on marketing goals, but also planning and promoting future market planning, market positioning, and marketing strategies to ensure that the company achieves leapfrog development in business performance, new product introduction, and marketing model.

At the same time, Yuchai proposed a service policy of "co-advancement, commitment, service marketing, and leadership advantages" and corresponding service work measures to strive to make Yuchai services the most competitive first-class marketing service brand. Yuchai's main push for new products in 2010 is the highlight of the conference. The 29 types of engines exhibited by Yuchai, including four-cylinder to six-cylinder engines produced by Yuchai with high technical content, excellent quality and low-carbon economy, attracted the attention of participants. In 2010, with the recovery of the world economy and the continuation of the national "guaranteed growth" policy, the internal combustion engine industry will surely get further development. Standing at a new historical starting point, Yuchai will undoubtedly face a broader space for development. Yuchai 2010 Commodity Strategy

● Sub-division coverage: It is to strengthen the depth and breadth of product development, and conduct research and development for market segments, covering trucks, passenger cars, shipbuilding, construction machinery and agricultural applications.

●Environmental upgrade: Adhere to the core concept of “green development” and take an active role in environmental protection. We will launch products that meet national IV, national V, and non-road T2 standards to cope with the advent of a low-carbon era.

● Leading application: The urgent market needs, using advanced and mature technology, and manufacturing high-quality users can afford affordable power products.

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