Customer Welfare gives you a trick: Wardrobe joining guide

Facing the development of the home building materials industry for so many years, many industries have already become more competitive. Ceramics, sanitary ware, and electrical appliances industries have successively launched amazing specials, such as Wrigley's 499 yuan toilet, which is not profitable for dealers. Even if you lose money, but the dealer is still doing it. Why? Because the competition is too fierce, if you do not do so, market share will be seized by other brands, and the days will not be so good! Now that these inventory industries have risen to the stage of fighting strength, all dealers are complaining, but in the face of annual increases in the number of manufacturers, faced with failure to complete the task will be threatened by the removal of the power of the agency, so hard to earn so much money, Also call manufacturers to purchase, so the cycle continues, more and more inventories, more and more goods, cash is indeed less and less!

Faced with the pressure of decreasing cash, many dealers began to choose new projects, trying to put cash in their hands, so many people stayed in the wardrobe industry, because this project is a customized product, no way to prepare inventory, and After the receipt of the full payment, the company placed an order to the factory for production. The risk has already been reduced to a minimum. The money earned can be kept in your pocket. You do not need to change the product. Why not?
However, we do not know how to choose a suitable brand to join, because the difference between the inventory industry and the custom industry is great! According to the author's five years of experience, the inventory industry is doing a good job, the customized industry is not the same, the custom industry is doing well, and the inventory industry can certainly do a good job!
How to choose a wardrobe brand? I share with you from several aspects:
First, brand positioning. The country is now advocating energy conservation and emission reduction, and environmental protection. A brand wants to develop in the long term and its positioning must comply with the country’s promotion of development policies. The wardrobe is the product most closely related to people's lives. Therefore, the brand positioning of health, ecology, and environmental protection is the most effective. Consumer trust and attention, such as the original solid wood ecological wardrobe of Kelafu, environmental protection level reached E0 level after the heroic 360 edge! For more information, please visit?class_id=104115
Customer Welfare gives you a trick: Wardrobe joining guide


Second, market positioning. The custom industry is tailor-made, the machine can not go wrong, but when people must be wrong, coupled with the inevitable phenomenon of damage in the logistics and transportation, so the choice of brand must choose a high-end, of course, high-end on behalf of With high-end product quality and high-end services, it also represents a relatively high profit margin, so that you can avoid some losses caused by logistics damage and other errors!
Customer Welfare gives you a trick: Wardrobe joining guide

Third, the product selling point. No matter how much marketing is or how powerful the sales are, the ultimate customer will still see the product. It is worth! Products have selling points, is the premise that you have sales, is the premise of profit, so, want to enter the wardrobe industry bosses, suggest that you personally go to the manufacturers to field visits, first, to see the strength of manufacturers, and second, look at the terminal store The image, whether it is on the grade, the layout of the store design is reasonable, the third is to see the product workmanship, quality, there is no selling point, the third is to communicate with the manufacturers decision makers operational ideas, whether it can be bigger and stronger! There was a time when the V6 top line developed by the Crawford wardrobe brand was seen at the exhibition. It was the general home decorating, there would be ceilings, or a plaster line, which resulted in a strong roof, and there would be gaps in the cabinets. , Independently developed the top line, can be adjusted up and down, so that there is no gap between the cabinet and the top, while the top line has decorative strips, simply do not see the top is not uniform, very beautiful.
Customer Welfare gives you a trick: Wardrobe joining guide

Fourth, whether the brand is unique. Wardrobe is a relatively small and relatively many sectors, measurement, design, program communication, orders, production, packaging, transportation, installation, after-sales, hardware accessories and other parts interlocking, on the one hand, errors will affect word of mouth publicity! The reason why the European School is currently the leader of China's cabinets is that it is done on the one hand, and on the other hand, it is because of professional cabinets. Although there are bathrooms afterwards, it is only after the cabinets are ready to do the bathroom. It is understood that the brand is more unique to do wardrobe, there are Sophia wardrobe, Italy's Claiford, etc., are all dedicated to the wardrobe, so these brands can do a good job, and stronger! Some cross-border brands want to make the wardrobe bigger and stronger. It is more difficult. On the one hand, because the brand has done too many projects, the energy and funds are scattered, and on the other hand it is because of lack of specificity!
Customer Welfare gives you a trick: Wardrobe joining guide

Fives. Profit model. The wardrobe industry operates a system, from the shopping guide, design, installation training, the promotion of the opening model, store management, to community promotion, decoration company alliances, different industry alliances, group buying and so on all belong to an operating system, a, the system is Success determines the success of the brand. Each brand has its own model. For example, the “Occurrence Joining Profit Model” of the customer-welcome wardrobe, and the “EDMS” support system of Rongshida are relatively good profit models.

The above five points are for everyone's suggestions, of course, but also according to their own needs to choose their own brand!
Join us: Give it a reward, this is the best interpretation of the people who give it.
Celebrate the hard work, efforts and follow-up before, during and after the show, and we believe we can get a good return.
Investment Promotion Area: The Customer Welfare Wardrobe "2012 National 100-site Investment Promotion Conference" was officially launched. The next stop of the Guangzhou Railway Station (Guangzhou Exhibition) invites you to attend the Eco-European Feast!
East China Production Base: Hefei Hongqi Industrial Park For your convenience and quickness to let you understand the franchise policies and cooperation issues, we recommend that you call us.
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