China’s tire exports have been blocked, strengthening the competitiveness of domestic tire companies, and breaking through international trade barriers is imminent! What should we do? 1Technology upgrade promotes trade growth In response to international trade barriers, domestic tire companies must pay attention to technology research and development, increase research and development efforts, and improve management levels; break through trade barriers through technological upgrading, expand profit margin through product innovation, and promote trade growth. For many years, Linglong Tire adhered to the new industrialization road of independent research and development, independent brands, and independent intellectual property rights. It was the first tire company to achieve a new product every day, and it has created six new records and eight in the field of technological innovation. The first in the country, has won two national science and technology awards. In addition, exquisite tires through the adjustment of product structure, increase the proportion of energy-saving, environmental protection, smart products; to Linglong licensing, Shanling licensing, Leo licensing as the core advantage of the brand, to create Infineon, Atlas and other high-end brands, in Different countries and regions have invested different brands, and their ability to resist risks has been greatly enhanced. 2 Product Exports and Corporate Abroad Raising the technical content of products and opening up other export markets is an important step for tire companies to overcome their difficulties. Enterprises should broaden their thinking, and at the same time do a good job of product upgrades, they should aim at a broader market and reduce dependence on individual countries' exports. Exquisite tire products are exported to Europe, the Middle East, the Americas, Africa, Asia Pacific and other major regions more than 180 countries and regions. At the same time, accelerating international capacity cooperation, transferring excess production capacity, taking “3+3†development strategy (ie, three domestic production bases and three foreign production bases) as the guide, first establishing a production base in a rubber raw material country, Thailand, with a new model. Build a sustainable development road for enterprises, optimize the distribution of manufacturing sites, and increase market share. 3 Get out of low-level price competition and achieve brand development In recent years, China has a large number of tire companies, but almost none of its own brands. In order to seize the international market, companies have drastically reduced prices, and fierce competition has been fierce. In view of this, the domestic tire industry should increase its integration efforts to avoid low-level price competition and achieve tire brand development. Exquisite promotes brand promotion through sports marketing, participating in international large-scale tire exhibitions, and participating in public welfare activities. Multi-channel promotion establishes the “Linglong†high-end brand image, and the brand value and reputation at home and abroad have been increasing year by year. International trade barriers are a double-edged sword for enterprises, and it will bring about a decline in the U.S. market share. This is a vicious side; but at the same time, Ebb Tide will promote the entire tire industry and provide more orderly and higher added value. , longer-term future improvement. In the future, Exquisite will continue to adhere to the strategic direction of transformation and upgrading, continue to resolve backward production capacity, optimize product quality, take a scientific development path with excellent structure and high quality, and realize the world’s top ten tire top strategic goals as soon as possible.
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On August 30, 2016, the U.S. Department of Commerce issued an initial anti-dumping ruling on Huaka Bus tires and announced the decision to impose a punitive tariff of up to 40% on domestic car and passenger car tire exporters. In this survey, 111 companies (including two compulsory respondent companies) have applied for separate tax rates in China, and Linglong Tire is located there.