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Hubei lighting market research: How high is the brand concentration?
This time, starting from Wuhan, the two teams from the east and west lines conducted research on the lighting market in various cities and county-level cities in Hubei, and conducted face-to-face communication with the most influential lighting dealers in the local area, bringing a line of readers to the readers. The latest developments in the prefecture-level market. Recently, the market research work of the 2017 China National Lighting (Lighting) Dealer National Census and Selection Campaign (Hubei Station) sponsored by Huayi Lighting Lighting was kicked off. The research team and the group carried out market research for ten days. This time, starting from Wuhan, the two teams from the east and west lines conducted research on the lighting market in various cities and county-level cities in Hubei, and conducted face-to-face communication with the most influential lighting dealers in the local area, bringing a line of readers to the readers. The latest developments in the prefecture-level market. Station 1: Honghu City ◎ City Impression: Honghu City is located in the economic combination of the famous granary Jianghan Plain and the southeast mountainous area of ​​Hubei. It is the key section for China to implement the open development strategy of the Yangtze River Economic belt . The market size is not large, and the outflow of consumer groups is serious. There are more than 30 lamps operating in Honghu City, mainly concentrated in the Sihong building materials market and surrounding street shops, a total of more than 10, the remaining scattered in a building materials street street shops. The store is not large, and the operating brand is relatively low-end. Honghu Sihong Building Materials Market is a local old market with a high reputation in the local area. At present, the main lighting brands are Op, Huayi, Fo Zhao, Mulinsen, Chint, and Sanxiong Aurora. NVC has just entered the market this year and is still undergoing renovations. The store is likely to become the largest store in the region. 2nd Station: Jianli County ◎ City Impression: Jianli County has a total area of ​​3,508 square kilometers and a population of 1.55 million. It is the first of the counties and counties in Jingzhou and is the port city in the middle reaches of the Yangtze River. The industry has a good momentum of development and the brand is relatively active. Although Jianli County belongs to the county town, due to its superior geographical position and rapid development, the lighting lighting development momentum is good. At present, there is no professional lighting market in Jianli County. The sales of lamps and lanterns are concentrated in Shangxin City, Jinyuan Building Materials Market and Bluestar Building Materials Market. There are about 60 major brands. Jinyuan Building Materials Market is an established market with a high reputation. It has more than 20 lighting distributors and nearly 400 square meters of NVC stores. It has been operating in the market for many years and has a high market share. The gold lighting city integrates bathroom lighting, lighting area of ​​nearly 500 square meters, mainly engaged in Song Wei, Green Leopard and other brands, is one of the few large stores in Jianli County; Blue Star building materials market is a large local store, operating more than ten In the year, the area is nearly 600 square meters; Shangxin City belongs to the new building materials market, the market is open, and the shopping environment is the most advantageous among several markets. There are 10 lighting stores in the market, scattered in different areas of the building materials city, and the market possesses The higher rate is Huayi Lighting. 3rd stop: Fuyang City ◎ City Impression: Fuyang City is named after the yang of Lishui, Hanshui passes through the city, and the two sides of the north and south are separated from Xiangyang and Fancheng across the river, with a total area of ​​19,700 square kilometers. The city achieved a regional GDP of 369.45 billion yuan, ranking third in Hubei. The lighting merchants are concentrated and the stores are very active. Xiangyang City is one of the areas where the lamps and lanterns in Hubei area are concentrated. There are 8 building materials market with lamps and lanterns. According to preliminary statistics, there are more than 500 lighting sales merchants. Huazhong Guangcai Market, Tianmao City, Leju Square, Hongxing Meikailong, Tianli Home Plaza, New Century Home Life Plaza, Nanguo City Square and Lingxiu Zhongyuan Building Materials City. Among them, Huazhong Guangcai Market has a great influence in the local area. It is also the earliest established wholesale market for lamps and lanterns. It has concentrated about 120 lighting merchants, but most of them are mainly wholesale, with small scale and low-end positioning. Tianmao City is located in the important commercial area of ​​Fuyang. The regional advantages are very obvious. Tianmao City is positioned in the middle and high-end, and it has gathered many lighting brands, such as Op, NVC and Huayi. Station 4: Public Security County ◎ City Impression: Public security county has jurisdiction over 16 townships, with a land area of ​​2,258 square kilometers and a population of 1.07 million. It is a national key grain, cotton and oil production base, and is known as the country of fish and rice. The lighting store is small but the market has a complete range of business. The public security county operates about 30 stores, most of which are scattered in the building materials street, the Zhongnan building materials market and the pearl home building materials market. Among them, there are no more than 5 stores with a floor area of ​​200 square meters. The larger ones are Haohao, Longmo Lighting, NVC, and Oupu, which are well managed in the local area. Jiamei, Aox, Zhengtai and other brands have smaller stores and are mixed operations. Longmo Lighting is located in the Zhongnan Building Materials Market. The store is full of lamps and has a business area of ​​1,000 square meters. It mainly operates Sanxiong Aurora, Qiyi, Simon and other brands. The store has a full range of products and is the first choice for local consumers to buy lamps. 5th Station: Suizhou City ◎ City Impression: Suizhou has a layout area of ​​9636 square kilometers and a population of 2.58 million. It has jurisdiction over one city, one district and one county: Guangshui City, Zengdu District and Sui County. Suizhou Dongcheng Central Central City Wuhan, west of the provincial sub-center city of Fuyang, is an important city for the development of Hubei's economy and culture. The market has gradually matured and the number of merchants has expanded rapidly. With the rapid development of the city, the lighting of Suizhou has rapidly expanded from nearly 20 merchants in the previous two years to nearly one hundred, and is still growing. At present, Suizhou has four relatively mature building materials market, Macau Street Lighting Plaza, Hardware City, Jinxiu Xiangjiang Underground Building Materials City and Hongxing Meikailong International Plaza. The main brands are Op, NVC, Huayi, Haohao, Buddha Photo , Sanxiong Aurora, Aox and so on. Macau Street Lighting Plaza is the earliest and most concentrated area of ​​lighting lighting. There are about 50 merchants. Due to the limitations of the market, there are fewer merchants with large scales. Most of them operate in the form of mixed-brand sales. The more mature brands of Macau Street Lighting Plaza It is Opu and Haohao, which has a large scale of operation and has a business life of more than ten years.