First, China's auto market is in a wave of price cuts, and emerging markets such as Russia and Brazil continue to decline. The auto industry in developing countries should follow the trend and open up the way. Event summary: Emerging markets are increasingly showing “unhappy” trends in 2015. China still maintains year-on-year growth, but the speed has slowed down noticeably, and car companies have been involved in price wars, and even the attitude of luxury car brands has to be “lower”. The national auto market, such as Russia and Brazil, continued to slump, and Chinese automakers with operations in these countries also fell into a downtrend.
Comments: The emerging markets led by China are no longer in the past, and they are in urgent need of finding solutions. For the Chinese auto market, the price cuts also serve as a way to subsidize dealers in disguise and ease conflicts. However, this is not a long-term solution. More and more Chinese car companies are turning their attention to the US and European markets, and are also exploring high-end products. How to successfully protect yourself in the off-season is the necessary foundation for the next stage of vigorous development.
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Car price war VS overcapacity What is the prospect of China's auto market?
In 2015, half of China's auto production capacity could not be used. The price war was fiercer. Russia's auto market sales plummeted 37.6% in May. China's car share was down. Brazil's new car sales in May fell by 30% from January to May.
Second, Fiat Chrysler re-explosion and anecdote or change the global auto industry pattern from the medium to long-term Fiat 2019 before the alliance of car giants? Most interested in GM Event summary: After the complete acquisition of Chrysler, Fiat re-throws remarks and wants to launch a large-scale merger again around 2018-2019. The current "Gossip Objects" include General Motors, Volkswagen, Ford, Peugeot Citroen, Suzuki and Mazda. Among them, GM even received the "Proposal" email from Fiat CEO Marjorie. However, from the current situation, there is basically no car company giving Fiat a positive response.
Comments: Fiat annexation Chrysler is regarded as the most successful merger case in the automotive industry this century, and Malchonet is also enough to rely on this move to name the history of the car. Before leaving office in 2019, Malchow still hopes to create another miracle. If a large-scale auto company can be successfully aligned, there will be a new giant that is larger than Toyota. This huge covenant will also rewrite the global auto industry structure and have a huge impact on economic and political perspectives. However, the industry is generally not very optimistic about the second miracle.
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GM and Fiat merge and start to hire Goldman Sachs as consultants Fiat writes to GM to seek mergers and alliances with Google Apple or Plan B
Fiat re-aligned car giants in 2019? Most interested in GM. 3. Takata's “airbag door” led to the largest recall in history. How long can the new record continue to ferment?
Event summary: Japan’s Takada’s market share in the automotive airbag industry is considerable, but when the airbag inflator may explode and cause casualties, the largest car recall in history has kicked off. Since 2008, Takata's defective airbags have caused the recall of sporadic vehicles. Since 2013, the number has increased rapidly. In 2014, the number has reached 30 million, and in May 2015, it exceeded 40 million.
Comments: The total number of car recalls currently caused by Takada's "airbag door" is about three times that of Toyota's "pedal door", which is almost twice as high as the "ignition switch door" that shocked the industry in 2014, and the number is still Continue to grow. Honda, the most seriously damaged car company, even re-released its first quarter financial figures. Behind the huge economic losses, industry insiders and manufacturers should focus more on the "scale" double-edged sword and quality supervision mechanism.
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Japanese car global recall of 3.18 million Takada airbags China involved 240,000 vehicles in the history of the largest car recalls exceeded 40 million Honda accounted for half of the increase in the recall of Takada airbags Honda lowered the 2014 fiscal year profit Japan Takada airbag recalled vehicles 70% has been repaired in the United States only 12%
Fourth, luxury cars in China and other markets to cool down the future luxury car brand seat is expected to shuffle the luxury car brand in China in November sales inventory: new high and cold coexisting luxury car in the Chinese market sales ranking shuffling event summary: in recent years, luxury car brand The overall sales growth rate in the world has slowed down compared with the past. After 2015, especially in the second largest luxury car market in China, many luxury car manufacturers have sales growth below 1%, and even negative growth, Audi And BMW is the interruption of growth for 26 consecutive months and 10 years and 3 months. On a global scale, luxury cars have performed well in markets such as the United States, but in emerging markets such as Russia, they have fallen with the overall auto market.
Comment: Covering the Chinese market, the luxury car brand “winter” has actually shown that the macro economy has begun to have a restrictive effect on consumption, and that anti-corruption has also played a role in curbing high-end consumption. Such changes have also caused changes in the sales rankings of some brands. For example, Mercedes-Benz has rumored to surpass BMW Audi in scale, and has seen certain hopes in recent growth performance. Second-tier luxury brands, which are particularly competitive, are more likely to resell seats in the “cold wind”.
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Luxury car sales in China in May: half of the landslides BMW fell for the first time in a decade. China's ultra-luxury car market cooled Rolls-Royce sales fell 15%
April luxury car brand sales in China: Audi BMW growth stops the top ten luxury car brands in China sales inventory: different from the United States, the public will face profits, cornucopia to defend the war, the mass sales in May, the green: FAW-Volkswagen collapsed Shanghai Volkswagen Lingdu Savior's sales in China fell into a series of falling events. From the fourth quarter of 2014, the sales volume of the Volkswagen passenger car brand in the Chinese market has weakened. In the first two quarters of 2015, there were even successive months of decline. In particular, FAW-Volkswagen's model products have collectively declined year-on-year. This is in stark contrast to Volkswagen's previous boom in China, and even the Volkswagen Group's global sales suffered its first decline in five years.
Comments: Volkswagen has always been one of the most watched foreign-invested car companies in the Chinese market. In 2013, it recovered its sales crown in China from General Motors, and its business profits are also rising. At the same time as the spring breeze is at the same time, it is also the easiest time to "the ant colony of a thousand miles." In addition to the overall slowdown in the car market, high contrast base and vehicle replacement, the “broken shaft door” and DSG events have actually had negative effects, which has damaged the reputation of the public among Chinese consumers and sales. The decline is not unrelated.
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Volkswagen's May sales are bleak: FAW-Volkswagen's entire collapse SVW Lingdu Savior Despite the cold sales in China, Volkswagen is still actively opening a new factory in China. Volkswagen Group's global sales in the past five years have fallen in the Chinese market. The main models plunged FAW Volkswagen Group VI, Google Autopilot on the road test IT giants and car companies between competition and cooperation double warming wolf! Overview of Google's unmanned vehicles on the road to promote automatic driving development: On June 25, 2015, Google announced that its two self-driving small cars have been prepared for testing, and some of the prototypes have been in California. State Mountain View Road. This is the world's first "professional" autonomous vehicle that is expected to enter mass production, unlike the previously modified auto-driving car from Google.
Comments: Google is in the leading position in the field of autonomous vehicles, posing a challenge to traditional car companies from the perspective of car networking and intelligence. With the advancement of the Google Unmanned Cars project, the competition between the two camps in the automotive industry is undoubtedly fierce. But with the competition heating up together is the possibility of cooperation. Google's Android car system and Apple's CarPlay system are trying to attract more car users. At the same time, Google is also rumored to be in alliance with Tesla and Fiat. At the same time as the supplier group, it also hopes to use the car in general. Allied. It will take time to answer the entanglement between the future car companies and IT giants.
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The wolf is coming! Google unmanned vehicles on the road to promote automatic driving development car enterprises and IT wars Toyota Ford cooperation vehicle system PK Google Apple auto driving car inevitably car accident Google and Delphi unoccupied four accidents Google hand in hand supplier group to build an automatic car to re-align the public GM VII, GM's global total production and sales volume exceeded 500 million units higher than Toyota and Volkswagen's cumulative production and global car production total ranking: GM 500 million wins Super Volkswagen Toyota and GM, Ford, Toyota, Volkswagen and Nissan The cumulative production of car companies has exceeded 100 million. The general situation of the event: On May 4, 2015, GM announced that it has completed the production of 500 million cars since the company was founded 106 years ago, which means that GM has become the total production and sales scale. The largest car company. General Motors was established in 1908, and in 1964, 1978, 1991, and 2003, it passed the 100 million, 200 million, 300 million, and 400 million mark.
Comments: As the longest-running car manufacturer in the global production and sales volume of GM, GM has taken the lead in achieving an aggregate production and sales scale of 500 million vehicles, surpassing the sum of Toyota and Volkswagen. This is a milestone for the automotive industry. In addition to GM, Toyota and Volkswagen, only Ford and Nissan achieved cumulative production of over 100 million. When a number accumulates to a sufficient extent, it is given meaning.
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Global car production total production ranking: GM 500 million wins Super Volkswagen Toyota and GM sold 1.72 million in the first half of the year, Angkewei led the SUV surge of 80% of the top 10 multinational car companies in China sales list: General force pressure PSA super Honda VIII, Japanese car companies update platforms, parts and production process production costs will be significantly reduced will create cheaper Japanese cars?
Toyota's cost of developing new cars will drop by 20% and body strength will increase by 65%.
Event summary: Toyota, Nissan and Honda have announced production cost reduction plans in 2015, which will significantly reduce R&D and production costs through platform modularization, component versatility, factory reform, and production process upgrades. Toyota even expects new car development costs to drop by 20%.
Comments: Toyota took the lead in picking up the second industrial revolution in the automotive industry - lean production, Japanese cars have always had an extraordinary place in cost control. A drop in costs means a rise in profits, of course, under the premise of ensuring quality and performance – Toyota is claiming that the strength of the car can be increased by 65% ​​while suppressing costs. For the Chinese auto industry, the progress of Japanese cars in terms of cost control not only brings pressure, but also provides a model for reference.
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Toyota's cost of developing new cars will drop by 20% and body strength will increase by 65%.
Honda's new generation Civic adopts a global platform to reduce production costs, and the Nissan steering wheel and other components or uniforms want to improve quality and reduce costs. 9. Volkswagen Chairman Piech is forced to step down from the era of the Volkswagen Empire. Exclusive: Volkswagen Chairman retires or influences the company. Future trend left: Volkswagen CEO Wen Deen, the winner of this fight. Right: Volkswagen Chairman Piech, "Tai Shang Huang" eventually fell.
Event summary: Ferdinand Piech, chairman of the Volkswagen Supervisory Board (equivalent to the chairman), escalated this year with the chairman of the management committee (CEO) Martin Wendern. Pi皮ch tried to support Porsche CEO Mullen to replace Wendeng. After the defeat, he was pressured by unions and mass shareholders, and was forced to resign.
Comments: Pi皮ch is known as the "Popular Godfather", from the introduction of Japanese-style lean production, to the advent of Quattro four-wheel drive technology to help Audi rise, and even through the 917 project to make Porsche the largest sports car manufacturer, for the Volkswagen Group has made countless merits. However, Pi皮ch was criticized for playing tricks and rejecting dissidents. Dozens of public executives were out of the game with the "Godfather", which made Pi皮ch's image even demonized. The sudden departure of Pi皮ch is actually the final result of the game of various stakeholders. Perhaps the brand of the "family" of the public will be weakened.
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Volkswagen to develop a new structure or trigger the personnel earthquake sales president may step down Volkswagen will appoint a new chairman: Wen De En Deng top doubt or will be exclusive: Volkswagen chairman resigns or affects the company's future trend Conflict with the CEO due to the outbreak of cheap cars. 10. After Toyota restarted its global capacity expansion plan, the Japanese motor will start again after three years of suspension. Can it sweep the world?
Toyota revisits global expansion plan to meet Volkswagen's three new plants. China's second largest Toyota announced a new round of construction plans. Guangzhou's third plant started production of new cars in 2017. Overview: On April 15, 2015, Toyota announced the new plant in Mexico and China. The construction of the third production line of the Guangzhou plant will increase the total capacity of the two plants by 300,000 units, which will be put into production in 2019 and 2017 respectively. This means that Toyota's global production capacity has reached a three-year “freezing period” and has resumed expansion.
Comments: After rethinking the "pedal door", Toyota CEO Akio Toyoda realized that quality is more important than scale. For this reason, the plant utilization rate was tapped and capacity was stopped for three consecutive years. Under such a policy, with the help of the yen exchange rate, Toyota has become the absolute champion of the automobile industry's profits, far surpassing the rivals such as Volkswagen and other production and sales. At the same time, even for the "not so important" production and sales, Toyota has also won the championship for many years. In the face of the rapidly rising mass, Toyota has the threat of losing the throne. The Japanese motor was started again, and it is not known who will die in the future.

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