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October 14th, Correspondent Zhu Tingdong, Chen Yongtao reports Yuchai's engine segment reported a good news. From January to September, the sales of 6L and 6M heavy-duty truck engines surpassed the full-year level last year. Among them, YC6L sales increased by more than 20% year-on-year; YC6M sales exceeded 10,000 units, an increase of over 80% year-on-year, and sales are expected to double in the year.
The YC6L heavy-duty engine adopts a four-valve structure, injector neutralization technology, and lightweight design technology to reduce the engine's dead weight, fuel consumption, and noise. In the “super cure†setting, this configuration is 4×2, 6×2. The advantages of light weight, low fuel consumption and low maintenance cost are particularly obvious for tractors and 8×4 trucks. Since 2002, the YC6L engine has gone through a long period of sharpening, once serving the Beijing Olympics and reception work of the two associations, and has been widely recognized by users for its reliability and low fuel consumption.
The YC6M heavy duty engine is the first four-valve four-valve engine in China. The four-valve technology platform is mature, featuring low-speed high-torque, low-speed and low fuel consumption. It is not only suitable for the development of modern high-speed and high-speed highway heavy trucks, but also in mining dump trucks. The engineering dump trucks and cement mixers also have advantages. The vehicles can work on bad roads and can achieve high-grade driving at a lower engine speed. While ensuring efficient earthmoving, they can reduce the wear rate of engine parts and extend the engine. The life expectancy improves vehicle attendance.
In the beginning of 2009, in the face of the impact of the financial crisis on China's truck market, Yuchai broke the traditional way of thinking, fully tapped the market demand, implemented a “new combination marketing model,†and seized the opportunity of national infrastructure and post-disaster reconstruction, and seized the truck heavy machine. The marketing work, that is, the combination of brand marketing and market promotion, will focus on connecting OEMs and safeguarding market resources. Leaders of sales lines will personally lead the team and lead the relevant personnel of the technical, business, and market departments to stay on the road for a long time. Manufacturers and core distributors. Through continuous communication with key OEMs, we strengthened the mutual market dynamics information and promoted the Yuchai Engine's entry into the master plant product planning.
Yuchai's new combination marketing model is based on brand marketing and market promotion. As of the end of September, Yuchai organized and cooperated with Dongfeng Commercial, Liuzhou Auto, Beijing Auman, Anhui Jianghuai, Aerospace Taian and other manufacturers to carry out joint heavy truck heavy truck marketing activities for a total of more than 40 times. The truck power marketing department marketing promoters often rushed around. Heavy truck traditional markets such as Inner Mongolia, Jilin, Shanxi, Guangdong, Fujian, Jiangxi, Hunan, etc., communicate with the host plant area managers, core distributors, and core customers to drive heavy truck engine sales.
In order to guarantee orders for each heavy machine, the Truck Power Marketing Business Unit reclassifies the business area and arranges special person regional business to manage it, so as to realize full monitoring and control of the heavy machine order business, and timely follow-up of heavy machine parts and components to effectively protect the heavy machinery. Order delivery.
Yuchai 6L and 6M heavy-duty engine gradually formed the product integration advantages of “1+1>2†and could meet the needs of more market segments. YC6L locked lightweight road heavy trucks, and YC6M gradually changed the habits of heavy truck users. More and more users are changing from using medium-speed and low-fuel-consuming engines to low-speed, low-fuel-consuming engines; the strong integration of the two engines further expands the development space of Yuchai's heavy truck engines.
Yuchai 6L, 6M heavy truck engine sales momentum is strong