Domestic automakers cut down parts prices to open up a second battlefield


This year, behind the frequent car price cuts, a number of car manufacturers have made corresponding adjustments to the prices of their own accessories. The lower price of a part closer to us occurred in October. Shanghai Volkswagen’s two models of Passat and POLO More than a hundred kinds of accessories prices, the highest drop of 80%, an average decline of 20%. In fact, the price cuts for spare parts have not stopped this year. At the beginning of the year, Nanjing Fiat first lowered the price of accessories, and the prices of 500 kinds of wearing parts and 1,500 kinds of medium-loss and slow-moving parts dropped down. The parts and components of the entire series of South East Automobile were once again greatly reduced in price by 30.19%-79.29%. At the end of the year, when people focused their attention on the price of the entire vehicle, there was an "alternative" voice in the auto market. In just one week, three well-known auto brands announced price adjustments for their parts: At the beginning of December, FAW Mazda 6 adjusted prices for more than 100 spare parts, and the maximum price reduction rate reached 40%. Subsequently, Huatetraka announced a special service station for after-sales services. When purchasing accessories from the manufacturer, they will enjoy the adjusted price of Trakas accessories, and the highest price will be 10%. From the 8th, the price of common accessories of Geely Automobile will be significantly reduced. The number of types of accessories will be adjusted to 208, and the ratio of some accessories will be reduced to 48. %, the average reduction rate of 20%. The price of accessories has fallen, and the biggest benefit is the users who have purchased cars. This view has been confirmed by both distributors and consumers. FAW Mazi reached dealers in the capital, said that after adjustment, Mazda 6's common maintenance parts, maintenance parts, an average reduction of 22%, and the accident vehicles commonly used spare parts up to 15.2%. With regard to the reduction in the price of accessories, the industry believes that the price reduction of accessories will undoubtedly promote the sales of new cars. Because on the one hand, the price reduction of accessories will benefit the users and reduce the cost of their vehicles; on the other hand, it is also more competitive for the distributors in terms of sales. This is also the most vivid example of the "second battlefield" opened up by the car following the price reduction.

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