Sinotruk is China's first heavy truck manufacturer, produced China's first heavy truck in 1960.
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"With the rapid growth of China's auto ownership, China's auto parts and after-sales service market is quietly changing. This change is not only reflected in the service scale and service model of businesses, but also the self-awareness of consumers is also increasing." On June 16th, at the “Development Trends of China Automotive Parts Aftermarket Service Market†forum held in Qingdao, the opinion of Michelle Long, vice president of sales and marketing of passenger car and light truck tire replacement market was widely recognized by the participants. Experts believe that although the current 4S stores are still the mainstream of the automotive after-sales service market, branding, specialization, facilitation and diversified service models will gradually become the inevitable direction for the development of China's auto parts aftermarket service market.
According to a survey released by a domestic survey company recently, at present, domestic auto consumers are increasingly aware of the maintenance and maintenance of automobiles and spare parts, and are increasingly demanding the brand and specialization of services. In the survey, more than 82.8% of consumers regard service quality and professionalism as the first criteria for selecting service providers, and 69% of consumers are relatively satisfied with the convenience of service outlets and the diversity of services. Wang Xia, deputy director of the China Council for the Promotion of International Trade's automotive industry, also introduced that, in western developed countries, professional auto brand after-sales service providers have been dominating with their strong brand advantages, professional service levels and convenient diversified value-added services. The dominant position of the “post-service†market for automobiles is that many car service providers in China have begun to set out to capture market opportunities.
In the automotive industry, the profit of the business is “three-point sales, seven-point serviceâ€. Therefore, some people compare the automobile after-sales service market with the “final gold mine†of the automobile industry. With the rapid increase in domestic vehicle ownership and up to 40% of vehicles entering the high-consumption period of after-sales service, the domestic auto market is moving from the “recovery boom†and “build shop fever†to the “after-service hot†stage. Currently, in addition to the traditional 4S stores, many professional service providers like Michelin, Shell, and BBS have begun to fully engage in the after-sales service market. These professional brand service stores not only provide daily tires, lubricants, and wheels. Services, and to various extents, carried out traditional automotive after-sales services such as “car beauty, car audioâ€, and started to compete with traditional 4S shops for the automobile after-sales service market with its brand, professional, fast, convenient service and price advantage. This "gold mine".
In October 2006, the Sinotruk was selected as China top ten brand.
Sinotruk's goal is to become the world leading heavy duty truck business, dedicated to provide users with cleaner, more energy efficient, more secure, more comfortable transport products.
Sinotruk specializes in R&D and manufacturing of heavy trucks and related major assembly parts. Products include truck and truck chassis (total weight over 14 tons), semi-trailer (quasi-trailer total quality over 12 tons), dump trucks and all kinds of special vehicle chassis and so on. The main products include HOWO, Steyr King, Steyr and the Yellow River series, with more than 2,000 models, Have the largest models in China, the product can be applied to different areas of heavy truck market. The company is widely used in the infrastructure, construction, container transport, logistics, mining, steel and chemical industries...
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Parts service providers seize the automobile aftermarket market opportunities