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VOLVO: The preferred partner is Chang An Ford. - Interview with Mr. Wang Rongxiang, President of China Volvo Corporation. On January 6th next year, VolvoS40T5 will be listed in China. In addition, according to overseas media reports, Volvo will cooperate with Changan Automobile and first produce in China. The Volvo S40 sedan, which makes Volvo a major concern in the industry recently. Recently, under the arrangement of Volvo South China agent, China South Steam Corporation, Mr. Wang Rongxiang, the president of Volvo's China department, who came to Shenzhen to inspect, accepted an interview with this reporter and he was concerned about Volvo's localization issues and the new launches. The price adjustment of S40 and other products was answered. Changan Ford is the partner of choice for the Shenzhen Business Daily: Recently, overseas media reported that Volvo has signed a memorandum of understanding with Changan Automobile, in principle agreeing to produce Volvo cars in the country, and the first production of the Volvo S40 sedan. Will Volvo's localization projects have been officially launched? Wang Rongxiang: There are too many rumors about Volvo's domestic production. But what I want to emphasize is that at present everything is inconclusive, including products. In order to achieve cooperation with domestic enterprises, it is necessary to submit a report document, which must be approved by the government. Now all this has not yet been decided. At present, VOLVO Company believes that the demand for imported cars in China will continue to be very strong, and many customers prefer to purchase imported cars with excellent craftsmanship. At present, the focus of VOLVO's work is to strengthen and improve the sales and after-sales service network with domestic brand agents, so that customers can enjoy the VOLVO global unified after-sales service while using the products with the best performance. Of course, we are currently interested in discussing domestic cooperation with domestic companies. In fact, we have spoken with many cities in the country, such as Guangzhou and Shenzhen. When it comes to final cooperation, we must first consider the home partner, which is Ford’s domestic joint venture, Chang’an Ford. This year sales of 3,000 Shenzhen Commercial Daily reporters in China: Now the time has come to the end of the year. What will VOLVO achieve in the Chinese market this year? Wang Rongxiang: This year, VOLVO sold about 3,000 imported cars in the Chinese market. Since the price adjustment at the beginning of this year, VOL?VO has basically maintained price stability for the past year. I think this is also a big achievement, which will help to consolidate and enhance the brand image. Shenzhen Business Daily Reporter: What is VOLVO's sales plan next year? Can you talk about how do you see the price trend of imported cars next year? Wang Rongxiang: Next year, VOVLO plans to achieve 15% growth in the Chinese market. As for the price of imported cars next year, I think not only will it tend to be stable, but also to some extent there may be a rise. At present, the tariff rates for imported cars below 3 liters and 3 liters or above are 34.2% and 37.6% respectively. According to the plan, the unity will be reduced to 30% on January 1 next year, that is, the rate of tariff reduction will be 4% and 7%. Such adjustment will not have much impact on vehicle prices. On the contrary, the more powerful one is the change in the exchange rate. In recent periods, the exchange rate between the euro and the yen continued to strengthen against the dollar, and the weaker dollar has directly increased the cost of imported cars. Compared with the same period of last year, the exchange rate of the US dollar against the euro has dropped by 8%, and this effect has already offset the effect of tariff cuts. In addition, the prices of crude oil and steel are also rising, and the cost of producing automobiles is increasing. If these issues, including exchange rates, raw materials, etc., continue, it is entirely possible for many manufacturers to increase the price of cars to cope with the increase in costs. VolvoS40T5 is priced at 400,000-500,000 yuan. Shenzhen Business Daily: Now that the days of implementing new tariffs are getting closer and closer, what consumers are most concerned about is how the imported car prices will be adjusted. Will Volvo's model price be the same? Will be adjusted accordingly? Wang Rongxiang: At present, we have re-established the prices of all VOLVO models sold in China according to the new tariff policy. Specifically, the new price of Volvo XC90 is 738,000 yuan, the price of S802.5T is 598,000 yuan, and the price of S802.9T6 is It was 69.8 million yuan. These new prices will formally come into effect on January 1 next year. Shenzhen Business Daily: What is the price of the Volvo S40T5 just introduced to the Chinese market? Wang Rongxiang: The VolvoS40T5 will be formally announced on January 6th next year, with a pricing range of 400,000-500,000 yuan. This car has a very important position in the VOLVO China strategy. Unlike the S80, it is aimed at a younger customer base. These customers have the potential for development and are the latest VOLVO customer base. It is precisely because of the S40 model that allows us to have a firmer grasp of the 15% growth in the Chinese market next year. The current implementation of the brand exclusive agency system has difficulty Shenzhen Commercial Daily reporter: Some time ago, the "Brand Sales Management Measures (Draft for Solicitation of Comments)" issued by the Ministry of Commerce stipulated that imported brands must set up a general agent in China, although the current policy has not yet been implemented. Formally implemented, but VOLVO has made some preparations for the introduction of this policy in advance? Wang Rongxiang: Indeed, VOLVO's current regional agency system does not coincide with the general agency system provided by the policy. VOLVO has authorized three agents in China. , Shenzhen SAIC Southern Investment Co., Ltd., Dalian Zunrong Automobile Trading Co., Ltd., and Shanghai World Trade Auto Trade Co., Ltd., which are all exclusive regional agencies. For example, SAIC South is responsible for the South China and North China regions, and Shanghai World Trade is responsible for East China and Dalian. Honor is responsible for the northeast.If once the new brand agency system is implemented, it will have a great impact on the VOL?VO brand. At present, it is indeed difficult for us to establish a national exclusive agency. Of course, we are also learning more about the Ministry of Commerce. In many cases, it should be said that our current marketing network also has Efficiency, all of our distributors have been officially authorized to provide consumers with guaranteed services, but all have to wait for the government's final decision.(Xu Honghui)
VOLVO China President: The preferred partner is Changan Ford