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“Not all products can do e-commerce,†says Mr. Deng, an e-commerce engineer. Only online products can be created with products that can establish rigorous standards. Taking auto parts as an example, each product has a uniform OEM code. Buyers and sellers of both domestic and foreign parts can talk over time and space simply by saying the code. However, there are tens of thousands of parts and components in a car, and the standards for various models, cars, and brands are not the same. To build a professional and complete product database, the workload is very large. A professional team is required to enter product standards and supply and demand. Accumulation of information. At present, auto parts e-commerce lacks talents with equal expertise in network, computer and auto parts. Most of the founders of auto parts distribution e-commerce platforms are IT professionals who are separated from industrial entities. These have led to the bottleneck in the development of auto parts e-commerce. So far, there is a lack of large and specialized auto parts e-commerce platforms in China, and its development potential is very large.
According to a statistical report, the top ten Chinese auto parts companies in the top 10 auto parts sales in China's auto parts industry in 2012 have an annual sales of more than 100 million yuan, compared with the auto parts companies in China. , about 15% higher. This data shows that: e-commerce platform has become China's auto parts industry to achieve economic growth, the main way. With the maturity of e-commerce website models such as Alibaba, HC, and Dangdang, more and more Internet users began to choose online shopping, so more industry pioneers began to test the Internet. Tencent and Sina.com have successively launched online trading platforms for professional auto parts supplies, and auto parts have also emerged from the traditional auto parts trading model. Auto Parts People Network has become a new milestone for e-commerce in the auto parts industry.
In the Outline of the Plan for the Reform and Development of the Pearl River Delta Region announced in December 2008, giving priority to the development of modern service industries has become an important part of the next round of development in the Pearl River Delta. E-commerce is an important part of building a modern service industry and is also a modern business. One of the management methods can improve the quality of products and services and improve the speed of service delivery. It is of great significance for the upgrading and transformation of the Pearl River Delta industry. In particular, the ever-expanding automotive aftermarket is more in need of e-commerce. Although there are still many problems in the online sales and purchase of auto parts, the network management of auto parts is an inevitable trend in the future. Networked management has many advantages: online purchase of auto parts, whether for customers, dealers, or auto parts For manufacturing companies, it is a good thing. First of all, for auto parts manufacturers, the Internet can more easily collect various issues raised by customers during the purchase of auto parts, and provide timely feedback to auto parts manufacturers. Manufacturers can analyze the customer’s purchase intention accordingly, so as to produce auto parts that meet the market demand as soon as possible. This will not only save time and costs, but also grab market opportunities. Secondly, by using information and convenient services on the Internet, production companies can be informed in a timely manner of the inventory status and sales status of accessories sellers, thereby adjusting their production and auto parts deployment plans. Auto parts dealers reduced inventory, accelerated the circulation of funds, and obtained more satisfactory returns. For users, they can freely select the auto parts they need through the Internet, like "click menu".
Market information is crucial for auto parts manufacturers and sellers and is easily accessible via the Internet. Internet auto parts dealers can provide manufacturers with real-time information about customers. This willingness to demand information can help manufacturers reduce the cost of auto parts sales, which typically will account for about 15% of the final sales price of auto parts. If you count promotion costs, the proportion of these costs is even higher. In fact, the Internet can also play a role in advertising promotions. In the past, there was always a portion of the auto parts that were sold by the sellers, and the other part was slow-moving. The expenses caused by the slow-moving part of the occupied funds will be apportioned to the sold auto parts. Through the Internet, production companies and sellers can promptly avoid the production and sales of auto parts that are not sold well in the market. More importantly, the Internet can also lead to a change in concepts that will bring auto parts makers, sellers, and customers closer together.
The huge gap between the online and offline sales performance of the e-commerce platform in China's auto parts industry has caused concern from all walks of life. The rapid rise of e-commerce can replace the traditional sales channels of auto parts in China and become a hot topic of debate among industry insiders. Zhong Wei, a senior expert in China's auto parts industry, has a unique view on this controversy. Zhong Wei said that compared with the traditional sales channel, the e-commerce online sales model clearly shows that e-commerce has greater advantages. The Chinese auto parts industry can rely on the enormous advantages of the e-commerce platform to realize enterprises with no geographical restrictions, high efficiency and all-round enterprises. Promote, quickly improve the visibility of the company. At the same time, with the transformation of consumer spending, the purchase of auto parts products through the e-commerce platform has become increasingly popular. This also requires the Chinese auto parts industry to change the traditional sales model and take the e-commerce sales road, which has become an inevitable trend for the development of China's auto parts industry.
Today, as enterprise information construction determines the development capability of enterprises, the reform of the e-commerce sales model in China's auto parts industry will not only help improve the overall level of development of the industry, but also have a significant role in improving the Chinese auto parts sales system. It can be seen from this that, as Zhong Wei said, promoting the development of China's steam power distributors is not only a market demand, but also the industry's own development needs. Therefore, e-commerce is the inevitable trend of China's auto parts industry in the future.
E-commerce is the inevitable future trend of China's auto parts industry