It can be said that the Chinese hatchback market around 2003 was not mature enough. It was an era of pursuing spacious cars. At that time, the inventory of hatchback vehicles in China was not low, and Xiali and Beverly were almost everywhere, but most of them were taxis. The number of private cars was comparable to the number of taxis in use. Because of practicality, economics, and delicacy, hatchbacks are spending their time in the taxi market.

Because of the uniqueness of the taxis, not only the public is too advanced, but also misleading judgments about the high expectations of the hatchback market. It also allows the Fukang manufacturers to have a higher expectation mentality. The private car market is intended to make new, practical and practical hatchback vehicles occupy a place in the increasingly large Chinese market. But soon, Fukang found himself miscalculated. Not only did the car market for hatchback cars not open, but the taxi market was still squeezing out of Jetta and other models. More and more cities were in taxis. In the new generation, the larger sedan was selected, leaving the Beverly Charley far behind, and only some of the county towns had temporarily used Beverly Charade.

It was this reversal of fortunes that caused Fukang to fall all the way, and finally withdrew from the market.

In the blink of an eye, seven years later, under the market background of Fukang's production suspension and delisting, and the Xiali hatchback silent, the eyes of the Chinese market showed signs of individuation and fashion consumption. The public who launched hatchback cars twice resigned their hearts and relied on Europe. More than 2,000 units were sold on the basis of a predictable regression of the Chinese market and the trend of dynamic consumer auto consumption. After repeated discussions, 6 generations of golf were launched.

The success of the hatchback in China, first of all, lies in the design of the hatchback, which has taken the pulsation of Chinese consumers' fashion, movement and elegance.

From the hot-selling several hatchback cars, it can be seen that the body streamlines can not be described as not beautiful, and the appearance design can not be described as not exquisite. General appearance classic, dynamic cute, sharp front face, streamlined sideways, thick rear, the entire body is full of fashionable sports atmosphere.

Secondly, the key to the success of the hatchback is the reasonable matching of vehicle dynamics.

With gold displacement as the main driver and 1.6L, 2.0L or even turbocharged power as the strategy, it provides multiple market choices, with plenty of power, stable operation and strong sense of movement.

Third, the process is delicate and delicate.

The Shanghai Volkswagen hatchback, which debuted at the Shanghai Auto Show, was able to feel the feel of the electric exterior mirror adjustment knobs from the quality of the interior trim wood trim, from the fine and uniform assembly process of the interior seams to the appearance design. Exquisite and elegant, from the tuning of the engine chassis parameters to the quiet technology and the use of emissions technology, all reflect the joint venture level of Shanghai Volkswagen's exquisite craftsmanship. Golf and Fox Trent are good, but Shanghai Volkswagen Longxing has pushed the hatchback to a new level in terms of manufacturing process. Exquisite elegance, dynamic fashion, this model, in the eyes of consumers, natural charm.

Fourthly, the flag-oriented guidance of fashion consumption is an important factor in the success of hatchback vehicles.

All the hatchback manufacturers have contributed to the development of the Chinese hatchback market. The success of the hatchback is a result of market maturity, corporate guidance, changes in the concept of consumption, and replacement of products.

Personality fashion, the pursuit of the trend, contributed to the diversity of young consumers to buy cars. It is no longer herd, no longer seeking pure space or a single large displacement space. What they pursue is a unique personality and uniqueness. Therefore, because of personality and fashion, because of fashion and popularity, so the trend of personalized fashion continues to surging.

The consumption of personalized models that belong to fashion consumption has the characteristics of personalized aesthetic fashion: non-deep general prevalence; non-mandatory intangible authority; non-permanent fleeting evanescence; unsteady self-display; non-pure spiritual satisfaction.

As a young consumer group, they are more involved in the pursuit of individuality under the concept of fashion aesthetics in the multi-level multi-level consumer demand. As a result, personalized fashion models under the banner of personalized fashion began to rampant along the market segment, some of the performance of personalized personalized dynamic strong dynamic car is favored.

This stylish personality model will inevitably lead the fashion trend.

Fifth, new vehicles such as Longxing boosted the momentum, and the personalized market will continue to heat up, and the hatchback will become the first choice for purchase.

The Shanghai Auto Show debuts its new Shanghai Volkswagen line, which is a stylish, multi-level hatchback. It has all the factors of the success of the above-mentioned hatchback. The front face design inherits the style of Long Yat, but it is more refined and dynamic in the detail design of the intake grille and the bumper air inlet. The horizontally drawn air intake grille appears to be decent, some look like Passat; the angular lines are also very young and fashionable; the air grille is connected to the “Double Flying Wing” headlights. Today's design may be more likable. The body side is similar to the Audi A3. The tail line is very smooth and dynamic. The skylights, the lower intake chrome trim, the side chrome trim, the front fog lamps, the LED taillights, and the front air grille all present different appearance qualities, making the Long Line look more elegant. The flattened tail makes the vehicle look like a wagon, and the roof line slowly descends from the B-pillar. It is not as tall as a golf hatchback.

The rear-end design does not fall into the routine, and it is still very different from golf. A bright reflective strip in the middle of the tail line brings a more calm visual effect, and the lower end will look broad and rounded. Due to the stereoscopic design of the streamer, there will be obvious lines when the taillights are on, which will win people's attention. The interior also continues the overall design of the Laguna, the overall black treatment makes the interior emit a trendy atmosphere. The lighter and lighter color matching of the home style and the addition of the wood grain decorative plate directly highlight the luxurious atmosphere in the carriage, making the car more fashionable and sporty and more suitable for sports consumers.

Power and space are important factors in the success of hatchbacks. The long-term driving force is abundant. It will be powered by two naturally aspirated 1.4TSI and 1.6L engines. The EA211 series 1.6L engine has a maximum power of 81kW/5800rpm and a peak torque of 155Nm/3800rpm. Another 1.4TSI engine has a maximum power of 96Kw/5000rpm and a maximum torque of 220N·m/1750-3500rpm.

Long line will be the standard ESP electronic stability system, high-equipped models are also equipped with a key to start the system, tire pressure monitoring system and integrated navigation and Bluetooth phone, multimedia entertainment systems.

Compared with FAW-Volkswagen Golf, the Long Wheelbase has a 32mm wheelbase that is 2610mm. With the advantage of the length of the body, Long Line is better than golf in both space and storage space. Although the A-class hatchbacks are the same as the Volkswagen brand, there is a clear difference between Long Line and golf positioning.

It can be expected that there will be a boost from such a cutting-edge model as Long Line, and the consumption wave of hatchback vehicles will be higher than a wave.