Some people say that China's auto industry is like China's mobile phone industry, from confusion, imitation to self-reliance and self-confidence. Just like the prosperity of Shenzhen Huaqiang North in the era of non-smartphones, today's Chinese consumers are increasingly inclined to choose Xiaomi, Meizu, Huawei, when Samsung, and even Apple began to feel nervous about these Chinese opponents. A few years ago, many people could not imagine that such a scene would happen. The reason is very simple. The Chinese mobile phone has blossomed in the original design, the mobile phone is getting more and more beautiful, and the function is getting stronger and stronger.
This kind of scene is now also appearing in China's auto industry. We can't deny that China's auto industry is thin and late, and the process of growing up many auto companies is the process of learning and imitating multinational brands. Even the simple and rude "plagiarism", despite the short-term development, has caused many car companies to pay tuition fees and lost the market dividend for industrial development.
Along with the transformation tide of Chinese brand car companies, Chinese cars have more and more characteristics in their design. Fortunately, at this year's Guangzhou Auto Show, we can see that many Chinese brands' design concepts and design standards have been mixed with multinational brands, and even beyond.
Just like Changan's CS15, people who are familiar with Chinese brand cars can easily recognize that this is a true Changan car when they see the CS15. The unique design language of this car can not help. People think of the Changan CS95 concept car.
In fact, Changan CS15 does draw on the design elements of the CS95 concept car, the new chrome-plated intake grille shape, its hard-core temperament and dynamic and accumulating body design language; muscle-strength body curve, segmented The waistline also fully demonstrates the sharpness and agility of the CS15's complete vehicle design. In terms of configuration, it also includes Bosch ESP9.0, daytime running lights, tire pressure monitoring, reversing images, and ramp assists.
For China's auto industry, how to design and add to the car's function and charm, how to design closer to the consumer, this is related to whether the car can be recognized, can have vitality. There is no doubt that learning and imitation cannot be considered a real design. The reason why the Changan CS15 design is impressive and has a high degree of recognition is because Changan Automobile always adheres to the original design.
As we all know, in the automotive industry, original design is very challenging. Because the original design is not only a form of breakout performance, but also an exaggeration and variation of the pioneering concept, the original design should present a groundbreaking life after refreshing the inherent classic interface, showing a neglected experience. Not only for the designer, but also for the market, for the consumer.
Just as Mazda and Hyundai Motor's design language is struggling, the establishment of R&D institutions in Europe and North America is similar. Since 2007, Changan Automobile has been in Chongqing, Shanghai, Beijing, Turin, Italy, Yokohama, Japan. Nottingham, United Kingdom, Detroit, the United States has established a 24-hour global research and development system.
In recent years, many people have felt deeply about the design language of many models in Chang'an. One important reason is that Changan Automobile has set up a research and development center in the world's design capital, the largest automobile production base in Europe, Italy. The design talents and long-standing design heritage have comprehensively enhanced Changan's original design capabilities, broke the design barriers of multinational brands, and formed its own design system and design style.
Interestingly, the designers of Changan Automobile are also from various countries and ethnic groups. There are European, North American, Asian, 50, 60, 70, and 80, 90, and these top global cars. Designers break the limitations of space and age, and integrate their understanding of the car into the CS15. This has formed the design language of today's Changan CS15.
It is precisely because of the original design that we can not look at the car logo, and we can distinguish BMW, Mercedes-Benz, Volkswagen, Buick by virtue of the feeling. It is the original design that allows us to face a new car. Intuition can recognize that the CS15 is from Changan Automobile, which is the charm of original design, but also the personality of the brand.
For the Chinese brands that are currently on the rise, many car companies still pass non-original design and hope to fill the product line in a short and fast way, but let us not forget that the Chinese auto market is transitioning from the seller's market to the buyer's market, plus the auto industry. The tide of youthfulness has directly led to the growing voice of young consumers. The original design of the car, with a unique product charm, allows young consumers to more fully express their individuality. Under such a background, original design will be the only way for Chinese brand cars.
Perhaps, in the near future, China's original design cars will also be like Xiaomi, Meizu, and Huawei, and will enter Europe, North America, and sell all over the world.

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