Chinese cars are easy to identify and are not easy to admit because Chinese cars are either surprisingly fancy or blatantly copying foreign cars. But as the Chinese auto industry begins to mature, its designers are nurturing design skills so that they can confidently compete in the international arena. It is not difficult to see that China's car design is becoming cute from ridiculous.

Foreign designer

Of course, this phenomenon is changing. Chinese automakers are hiring experienced people, especially designers from North America and Europe, to set up their own design teams and develop new Chinese design concepts to distinguish Chinese auto brand cars from other country cars.

Peter Horbury is an Englishman who is now vice president of Geely Automotive Design. He has worked at Volvo and Ford. Hobry said: "We are in China. Why not use this as the cornerstone of our work? Just as the best Italian cars certainly come from Italy, the best German cars are very German, Volvo Swedish, why don't we Using Chinese culture? In fact, China has more than 5,000 years of art history."

Holbry pointed out that Chinese art has been developing for thousands of years, and Geely is now at the cusp of it. Many people use it to tell things. The top of its dashboard mimics the shape of the Hangzhou Bay Bridge, because Hangzhou is Geely’s hometown. Holbri thinks that such details reflect a unique Chinese element.

Hobri added that “animals play an important role in Chinese culture. China has Year of the Ox, Year of the Monkey and next year is the Year of the Rooster. If you look at snakes or birds, you will find that their eyes and mouth are in complete relation with humans. Differently, so we (the West) always look for humanity from the car, but China does not.”

Chinese speed

However, Chinese designers need to become strong competitors for foreign brands, not only to use aesthetics. The speed of doing things in China has also surprised Western designers.

James Hope, the design director of Chery Automobile, is a Canadian. He worked at Ford, DaimlerChrysler, Johnson Controls, and General Motors Europe. JamesHope said, "We call China a miracle land." He cited an example to illustrate China's speed: “We have a car to show, we have to choose a sketch in January, and we deliver the car five days before the Beijing auto show (late April) brand press conference. The time is tight, but we did it. ”

The car is the FV2030 concept car, equipped with gull-wing doors, steering wheel and pedal with reconfigurable internal structure, and the seat will automatically widen in autopilot mode. In other words, this is not just a glass fiber model, but a full-featured concept car, but it takes only a little more than three months from the sketch to the actual display of Chery. This is very fast!

Exclusive for young people

In addition, one thing is certain, we can't see that China has a retro design.

Ken Parkinson is an American and currently serves as vice president of design at Shanghai General Motors. He explained that "Chinese people are focused on going to the future. In the West, people will pay premiums for old cars or old houses. But this is not the case in China. People have never even thought about it."

Ken Parkinson believes that "Chinese people want the latest, most fashionable and best things."

Chinese designers not only focus on the future, they are now designing cars almost exclusively for young people. The average age of Chinese auto buyers is much younger than any other market in the world. For example, the average age of Cadillac buyers in China is only 34 years old, younger than the United States at least 20 years old.

Geely’s Hobry pointed out, “We recently launched a car for consumers in the age group of 27 to 35. Now we are launching a car with a target audience of only 22 to 27 years of age. This shocks me. Because it is normal for a 22-year-old in China to buy a new car."

Peter Hoover, senior vice president of Geely Automobile

This young population structure is actually a challenge for car design because these cars are not only designed for the Chinese market.

GM's Parkinson said, "We have done some work in China to sell Buick in the United States. This is very difficult, because you have to face 25 to 30-year-olds in China and you have to face them in the United States. People between the ages of 15 and 20. This creates some specific challenges waiting for the design team to overcome."

The cottage is a case

However, notwithstanding their increasing confidence, not all Chinese auto companies have given up on copy-and-paste methods in automotive design. A few days ago, Jaguar Land Rover filed suit against Jiangling Motors because Landwind X7 openly copied and pasted Jaguar Land Rover designs. But this may be the last case. The era of Chinese cottage design may be coming to an end.

The Chinese auto industry is rapidly rising. So far, many people are talking about sales growth and production scale, but now we see that the Chinese auto industry has surpassed these. Design may become China's next strength, because China is trying to show that she can compete with any country in the world.

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