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China fights for spare parts market India launches low-cost tactics
Toyota is aiming to increase its market share in China, and as part of this strategy, it plans to expand its cooperation beyond FAW Group. Toyota believes that by diversifying its partnerships, it can more effectively reach its goal of capturing 10% of the Chinese auto market. In line with the mutual interests of Toyota and FAW Group, Xiali must seek new growth opportunities to maintain its competitive position in the industry.
Meanwhile, in India, Ashok Leyland, a major player in commercial vehicles, has recently outlined a global expansion plan. The company recognizes the immense potential of the Chinese market and is keen on tapping into it. However, unlike China or other Asian countries, where mass production is common, Ashok Leyland emphasizes its strengths in product design, machinery, and equipment. It also claims to have a cost advantage in manufacturing, which gives it an edge over competitors in the global market.
Ashok Leyland’s strategic shift toward international markets has led to significant investments. As India's second-largest commercial vehicle manufacturer, the company is expanding its production capacity by setting up new plants within the country. This will allow it to supply parts and components to major automotive companies worldwide. A key factor behind this move is understanding the urgent needs of global automakers, who are under pressure to reduce costs.
Recently, Ashok Leyland announced a Rs. 1,500 crore investment to build an engine parts plant, which is expected to be completed within two years. The facility will primarily serve European and North American car manufacturers. According to CEO R. Seshasayee, this is a great opportunity for the company to leverage its low-cost structure and enter the global market. He stated, “If we have the opportunity, we will continue to invest in it.â€
Ashok Leyland has a long history dating back to 1948 when it was established in Madras (now Chennai) to assemble Austin cars from the UK. Over the decades, it has formed partnerships with leading automotive companies such as Leland, Land Rover, and Fiat Iveco. By the 1990s, it had expanded its truck production and became one of India’s largest commercial vehicle manufacturers. Today, 80% of urban buses in India are made by Ashok Leyland, and its product range includes buses with 18 to 82 seats and trucks ranging from 7.5 to 49 tons.
While the company has successfully dominated the Indian market, it is now looking to expand globally. It hopes to collaborate with domestic auto parts suppliers to form a strong industrial community and accelerate its overseas expansion. Although Ashok Leyland is considering entering the Chinese market, it currently believes the timing may not be ideal and is still evaluating its options.