Suzhou Johnson Automation Technology Co., Ltd. , https://www.cn-johnson.com
The diesel car market has been "cold".
In recent months, the popularity of diesel vehicles has seen a noticeable rise, yet their sales performance remains underwhelming. Many consumers are still hesitant to go for diesel cars. To better understand this trend, reporters visited several auto dealerships and interviewed potential car buyers. Most respondents expressed uncertainty about purchasing a diesel vehicle, even though they acknowledged its advantages.
"I know that diesel cars are efficient and more fuel-efficient, but I feel there aren't enough options available," said Mr. Zhang. "It feels like there's limited choice when it comes to models. Also, after filling up, you worry about where to refuel, maintain, or get repairs done." Despite the fact that diesel vehicles consume 20% less fuel than gasoline cars of the same class and emit 45% less greenhouse gases, many consumers remain skeptical.
The media and manufacturers have been promoting these benefits, but in the eyes of the public, diesel cars are often seen as expensive, with fewer model choices and higher prices compared to similar gasoline models. There’s also a lack of confidence in after-sales service, driving techniques, and overall understanding of diesel technology.
Moreover, since the passenger car market is still dominated by gasoline vehicles, many people are unfamiliar with the structural differences between diesel and gasoline engines. This leads to concerns about maintenance and repair accessibility. Consumers also tend to lack knowledge about diesel engine components, making them hesitant to make a purchase.
Mr. Chen shared his confusion about how diesel engines work. “I heard that diesel engines ignite through high voltage instead of spark plugs like gasoline engines,†he said. “I don’t fully understand this technology and wonder if my driving habits are suitable for a diesel car.â€
Additionally, many consumers believe that diesel vehicles are only meant for heavy-duty trucks and not for everyday use. This misconception contributes to their reluctance to consider diesel cars. Some also question the environmental benefits of diesel vehicles, despite the claims of lower emissions.
Finally, policy restrictions have added to the concerns. Due to the black smoke emitted by some diesel vehicles, certain regions have imposed bans on their use, which has made some consumers doubtful about their long-term viability.
Overall, while diesel vehicles offer clear advantages in terms of efficiency and emissions, consumer hesitation persists due to a combination of lack of awareness, fear of complexity, and regulatory concerns. (Intern: Wang Fan, Shanghai, International Finance)