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Information Communication, Interactive Media, and Cooperation for a Win-Win:——An Interview with Hao Changjiang, the First Chairman of the Board of China Chemical Industry and President of China Chemical News
On October 24, 2005, China Chemical News, along with several leading companies in the chemical industry, announced the formation of a strategic alliance and established the “China Chemical News†Council. This kind of council is not uncommon in the media sector and represents a more traditional model. However, the question remains: what fresh perspective can this somewhat outdated concept bring to China Chemical News? Through this platform, the newspaper aims to integrate and streamline information resources across the chemical industry.
Hao Changjiang, the first chairman of the board and director of the China Chemical News Agency, provided insights into the initiative. When asked about the background and process of the council, he explained that for years, the chemical industry has played a vital role in disseminating corporate information. Yet, traditional methods had two major flaws: one-way communication without interaction and random, unstructured information release. The latter issue made it difficult for the newspaper to accurately reflect the current industrial structure, especially with large enterprises at the core.
He noted that the establishment of the council was a natural outcome of media marketization. In many foreign countries, media agencies are often funded by large corporations and serve both government bodies and enterprises. In China, direct investment from companies into the newspaper industry is still in its early stages and will take time to fully develop. As a bridge between media and enterprises, the council is well-suited for today’s evolving newspaper system.
When asked about the council's positioning, Hao described three key platforms: a promotional platform for personalized company reports, an exchange platform for policy updates, expert discussions, and peer experiences, and a communication platform for interactions among business leaders. These platforms aim to enhance information flow, idea exchange, and interpersonal communication, ultimately reducing information gaps and improving decision-making efficiency.
Regarding the impact on the media itself, Hao emphasized that the council marked a shift from a media-centered to a resource-centered approach. Previously, many Chinese media outlets focused inward, publishing content primarily for internal audiences or regulatory authorities. To meet enterprise needs, newspapers must now center their efforts around businesses and leverage their resources effectively.
Concerns were raised about whether smaller enterprises might be overlooked. Hao reassured that SMEs have always been a significant part of the newspaper’s coverage. Large companies’ influence benefits the entire industry, as SMEs closely follow their movements. The newspaper remains committed to providing fair and comprehensive information to all enterprises, regardless of size.
Finally, when questioned about potential conflicts of interest, Hao clarified that the council’s charter ensures no interference with the newspaper’s editorial independence. Major companies joined the council precisely because they valued the newspaper’s objective and neutral stance. The council supports the newspaper’s ability to maintain an independent perspective while serving the industry effectively.