Suzhou Johnson Automation Technology Co., Ltd. , https://www.cn-johnson.com
The diesel car market has been "cold".
In recent months, the popularity of diesel vehicles has been on the rise, yet their performance in the market remains underwhelming. Consumers are not showing much interest in purchasing diesel cars. To understand this trend, a reporter visited several auto dealers and spoke with potential buyers, and found that most of them expressed hesitation toward diesel models. "Buying a diesel car feels risky," one buyer said. While they acknowledge the advantages of diesel vehicles, many remain reluctant to make the switch.
Mr. Zhang, a prospective car buyer, shared his concerns: "I know diesel cars are efficient and fuel-saving, but there are so few options available. It feels like there's no real choice. Also, after filling up, you're always worried about where to refuel, maintain, or repair the vehicle." He added that despite the benefits—such as 20% better fuel efficiency and 45% lower greenhouse gas emissions compared to gasoline cars—these advantages haven't translated into consumer confidence.
The media and manufacturers have highlighted these benefits, but consumers still perceive diesel cars as less accessible. Many believe that diesel models are more expensive than their gasoline counterparts and offer fewer choices. Additionally, there is a lack of understanding regarding after-sales services, driving techniques, and maintenance requirements. Since the passenger vehicle market is still dominated by gasoline engines, diesel cars face challenges in terms of accessibility and familiarity.
Another buyer, Mr. Chen, expressed confusion over how diesel engines work. "I heard that diesel engines ignite fuel through high pressure instead of electric sparks, which I don’t fully understand. I’m worried my driving habits might not be suitable for a diesel car," he said. This lack of knowledge contributes to the overall reluctance among consumers.
Moreover, many people still associate diesel vehicles with trucks and heavy-duty transport, believing they are not suitable for everyday use. There’s also skepticism about the environmental benefits of diesel cars. Some consumers question whether diesel truly is as eco-friendly as advertised. In addition, government policies restricting diesel vehicles due to emissions have further fueled doubts. The smoky nature of diesel engines has led to bans in some areas, making potential buyers even more cautious.
Overall, while diesel vehicles offer clear advantages in fuel efficiency and emissions, consumer perception remains a major barrier. Until there is greater awareness, better infrastructure, and more accessible options, the market for diesel cars may continue to struggle.